Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Occupation
MyCustomerLens | helping sports organisations unleash customer-led growth
Industry
Entertainment / Sports
Website
About
I have spent the past 20 years helping commercial and sports organisations to unleash growth by improving customer experiences. I’ve worked with sports, banking, telecoms and energy companies in the UK, Australia and New Zealand. The common thread throughout my career, has been my driving passions for sport and great customer experiences.
Regardless of their size, industry or continent, most organisations face a remarkably similar challenge. To consistently delivering great experiences that customers rave about, they need:
- A real-time understanding of customers’ needs, expectations and experiences
- A culture and processes that support a consistent ‘outside-in’ approach to designing p...
Contact Details
Tags
customer led growth
customer experience
customer insight
customer feedback
customer retention
community sport
mass participation events
customer centricity
customer lifetime value
customer-led growth
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