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This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. A Down-to-Earth Approach 9/e SOCIOLOGY SOCIOLOGY Chapter 2: Culture
Language, Beliefs, Values, Norms, Behavior Passed from One Generation to the Next Material vs. Nonmaterial Cultures Copyright © Allyn & Bacon 2008 What is Culture?
What is Normal, Natural, or Usual? The Culture Within Us Culture as Lens Culture Shock Ethnocentrism Copyright © Allyn & Bacon 2008 Culture and Taken-for-Granted Orientations
Arrival of the Hmong The Trip Over The New Home The New Rules Isolation and the Regathering Copyright © Allyn & Bacon 2008 Cultural Diversity in the United States - Example
Understanding Cultures on  Their Own Terms “ Sick Cultures” - Robert Edgerton Confronting Contrasting  Views of Reality Copyright © Allyn & Bacon 2008 Practicing Cultural Relativism
Gestures Conveying Messages without Words Gestures’ Meaning Differ  Among Cultures Can Lead to Misunderstandings Copyright © Allyn & Bacon 2008 Components of Symbolic Culture
Copyright © Allyn & Bacon 2008
Language Allows Human Experience  to be Cumulative Provides Social or Shared Past Provides Social or Shared Future Allows Shared Perspective Allows Complex, Shared,  Goal-Directed Behavior Copyright © Allyn & Bacon 2008 Components of Symbolic Culture
Language Has Embedded Within It Ways of Looking at the World Sapir-Whorf Reverses Common Sense Copyright © Allyn & Bacon 2008 Language and Perception:  Sapir-Whorf
Values - What is Desirable in Life Norms - Expectations or Rules  for Behavior Sanctions - Reaction to Following or Breaking Norms Positive Sanctions Negative Sanctions Moral Holidays and Places Copyright © Allyn & Bacon 2008 Values, Norms, and Sanctions
Folkways - Norms not Strictly Enforced Mores - Core Values:  We Insist on Conformity Taboos Copyright © Allyn & Bacon 2008 Folkways and Mores
Subculture - A World Within the Dominant Culture Countercultures - Groups With Norms and Values at Odds With the Dominant Culture Copyright © Allyn & Bacon 2008 Subcultures and Countercultures
Values in U.S. Society Copyright © Allyn & Bacon 2008 Romantic Love Democracy Science and Technology Religiosity Freedom Efficiency and Practicality Education Humanitarianism Activity and Work Racism and Group Superiority Material Comfort Individualism Equality Progress Achievement and Success
Copyright © Allyn & Bacon 2008 Achievement and Success Individualism Activity and Work Efficiency and Practicality Science and Technology Values in U.S. Society
Copyright © Allyn & Bacon 2008 Progress Material Comfort Humanitarianism Freedom Democracy Values in U.S. Society
Copyright © Allyn & Bacon 2008 Equality Racism and Group Superiority Education Religiosity Romantic Love Values in U.S. Society
Copyright © Allyn & Bacon 2008 Value Clusters Value Contradictions Values in U.S. Society
Leisure Self-fulfillment Physical Fitness Youthfulness Concern for the Environment Copyright © Allyn & Bacon 2008 Emerging Values
Culture Wars: When Values Clash Value as Blinders “ Ideal” vs. “Real” Culture Copyright © Allyn & Bacon 2008 Values and Culture
Some Activities are Universal - Courtship, Marriage, Funerals, Games Specific Customs Associated with Activities Differ Between Groups Copyright © Allyn & Bacon 2008 Cultural Universals
Controversial View of Human Behavior Biology Cause of Human Behavior Charles Darwin and Natural Selection Sociologists and Social Biologists on Opposite Sides Copyright © Allyn & Bacon 2008 Sociobiology
The New Technology - New Tools Cultural Lag and Cultural Change Technology and Cultural Leveling Copyright © Allyn & Bacon 2008 Technology in the Global Village
A Down-to-Earth Approach 9/e SOCIOLOGY SOCIOLOGY Chapter 2: Culture

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  • 1. This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. A Down-to-Earth Approach 9/e SOCIOLOGY SOCIOLOGY Chapter 2: Culture
  • 2. Language, Beliefs, Values, Norms, Behavior Passed from One Generation to the Next Material vs. Nonmaterial Cultures Copyright © Allyn & Bacon 2008 What is Culture?
  • 3. What is Normal, Natural, or Usual? The Culture Within Us Culture as Lens Culture Shock Ethnocentrism Copyright © Allyn & Bacon 2008 Culture and Taken-for-Granted Orientations
  • 4. Arrival of the Hmong The Trip Over The New Home The New Rules Isolation and the Regathering Copyright © Allyn & Bacon 2008 Cultural Diversity in the United States - Example
  • 5. Understanding Cultures on Their Own Terms “ Sick Cultures” - Robert Edgerton Confronting Contrasting Views of Reality Copyright © Allyn & Bacon 2008 Practicing Cultural Relativism
  • 6. Gestures Conveying Messages without Words Gestures’ Meaning Differ Among Cultures Can Lead to Misunderstandings Copyright © Allyn & Bacon 2008 Components of Symbolic Culture
  • 7. Copyright © Allyn & Bacon 2008
  • 8. Language Allows Human Experience to be Cumulative Provides Social or Shared Past Provides Social or Shared Future Allows Shared Perspective Allows Complex, Shared, Goal-Directed Behavior Copyright © Allyn & Bacon 2008 Components of Symbolic Culture
  • 9. Language Has Embedded Within It Ways of Looking at the World Sapir-Whorf Reverses Common Sense Copyright © Allyn & Bacon 2008 Language and Perception: Sapir-Whorf
  • 10. Values - What is Desirable in Life Norms - Expectations or Rules for Behavior Sanctions - Reaction to Following or Breaking Norms Positive Sanctions Negative Sanctions Moral Holidays and Places Copyright © Allyn & Bacon 2008 Values, Norms, and Sanctions
  • 11. Folkways - Norms not Strictly Enforced Mores - Core Values: We Insist on Conformity Taboos Copyright © Allyn & Bacon 2008 Folkways and Mores
  • 12. Subculture - A World Within the Dominant Culture Countercultures - Groups With Norms and Values at Odds With the Dominant Culture Copyright © Allyn & Bacon 2008 Subcultures and Countercultures
  • 13. Values in U.S. Society Copyright © Allyn & Bacon 2008 Romantic Love Democracy Science and Technology Religiosity Freedom Efficiency and Practicality Education Humanitarianism Activity and Work Racism and Group Superiority Material Comfort Individualism Equality Progress Achievement and Success
  • 14. Copyright © Allyn & Bacon 2008 Achievement and Success Individualism Activity and Work Efficiency and Practicality Science and Technology Values in U.S. Society
  • 15. Copyright © Allyn & Bacon 2008 Progress Material Comfort Humanitarianism Freedom Democracy Values in U.S. Society
  • 16. Copyright © Allyn & Bacon 2008 Equality Racism and Group Superiority Education Religiosity Romantic Love Values in U.S. Society
  • 17. Copyright © Allyn & Bacon 2008 Value Clusters Value Contradictions Values in U.S. Society
  • 18. Leisure Self-fulfillment Physical Fitness Youthfulness Concern for the Environment Copyright © Allyn & Bacon 2008 Emerging Values
  • 19. Culture Wars: When Values Clash Value as Blinders “ Ideal” vs. “Real” Culture Copyright © Allyn & Bacon 2008 Values and Culture
  • 20. Some Activities are Universal - Courtship, Marriage, Funerals, Games Specific Customs Associated with Activities Differ Between Groups Copyright © Allyn & Bacon 2008 Cultural Universals
  • 21. Controversial View of Human Behavior Biology Cause of Human Behavior Charles Darwin and Natural Selection Sociologists and Social Biologists on Opposite Sides Copyright © Allyn & Bacon 2008 Sociobiology
  • 22. The New Technology - New Tools Cultural Lag and Cultural Change Technology and Cultural Leveling Copyright © Allyn & Bacon 2008 Technology in the Global Village
  • 23. A Down-to-Earth Approach 9/e SOCIOLOGY SOCIOLOGY Chapter 2: Culture