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Cloud services:
The democratization of IT
Dr. L.A. Plugge, SURF - Scientific Technical Council / Wetenschappelijk Technische Raad
November 3, 2010  HEUG conference, InHolland
November 3, 2010
2
SURF - ICT innovation by and for higher education and research
January 2009May 2003
Edwards & Peppards Process Model
November 3, 2010
3
SURF - ICT innovation by and for higher education and research
Edwards, C. & Peppard, J. A critical issue in business process re-engineering: focussing the initiative,
Cranfield School of management, 1997
Problem statement by
Ray Ozzie in The Dawn of a New Day (Oct. 28, 2010)
 The PC-centric / server-centric model has accreted
immense complexity
 Complexity kills.
 Complexity makes products difficult to plan, build, test and use.
 And as time goes on and as software products mature  even
with the best of intent  complexity is inescapable.
November 3, 2010
4
SURF - ICT innovation by and for higher education and research
http://ozzie.net/docs/dawn-of-a-new-day/
and the solution that has already begun
 the early adopters among us have decidedly begun to move
 to cope with complexity a simple conceptual model is taking
shape, a world of
1. cloud-based continuous services that connect us all
2. appliance-like connected devices enabling us to interact with
those cloud-based services.
November 3, 2010
5
SURF - ICT innovation by and for higher education and research
http://ozzie.net/docs/dawn-of-a-new-day/
The Cloud is a representation of the Internet
November 3, 2010SURF - ICT innovation by and for higher education and research
The Opte Project Mapping the internet in a single day
6
that we are all connected to
Everything wants to be connected and works better if it is connected
Sheldon Renan
November 3, 2010SURF - ICT innovation by and for higher education and research
7
to enjoy an increasing number of Services
November 3, 2010SURF - ICT innovation by and for higher education and research
8
Hence the name:
Cloud Services.
Which simply means:
Delivering IT Capability
through the cloud.
November 3, 2010SURF - ICT innovation by and for higher education and research
It can be:
 Software (SaaS)
 Platform (PaaS)
 Infrastructure (IaaS)
Characteristics:
 On demand
 Scalable
 Flexible
9
Source: Niraj Juneja, Webscale Solutions
A Walk in the Clouds
capability delivered by the big cloud players
SURF - ICT innovation by and for higher education and research November 3, 2010
10
Cloud services are interesting,
because the IT in your organization is:
 not really 24x7
 expensive
 time consuming
 rigid, i.e., fixed functionality/options
 increasingly complex and brittle
 not meeting the increasing performance demands
 lacking sufficient expertise
 having difficulty keeping up with the pace of IT innovation
 not your core business
 not what the users expect
November 3, 2010SURF - ICT innovation by and for higher education and research
11
Cloud Services
is a
Paradigm Shift
Cf.
Production,
Distribution,
Provisioning of Electricity
November 3, 2010SURF - ICT innovation by and for higher education and research
12
Regional Monopoly (PZEM, PLEM, PEM, etc)
Towards market forces
Production Distribution Provisioning Client
Oxxio
Electrabel
Greenchoice
Ned. Energie Mij.
E-ON
Dong Energy

Tennet
&
Local
?
November 3, 2010SURF - ICT innovation by and for higher education and research
13
Google
Microsoft
Yahoo
Amazon
Force.com
Oracle(Sun)

University IT centers
Towards market forces
Production Distribution Provisioning Client
Internet
SURFnet
Local
Private
?
November 3, 2010SURF - ICT innovation by and for higher education and research
14
Cloud Services
are
Disruptive
Its easy to
miss the boat
Cf.
Digital Equipment Corp
and the personal computer
November 3, 2010SURF - ICT innovation by and for higher education and research
15
SURF - ICT innovation by and for higher education and research
Digital Equipment Corp
Successful in mini computers
DEC PDP-12, 1969.
Price $27,900.
Applications:
Psychology (a.o. Statistical analysis)
Chemistry
Patient monitoring
Industrial tests
En last but not least Zork.
November 3, 2010
16
Along came Apple with a disruptive idea,
the Apple II
Home Computer
April 1977
Integer Basic
Full-stroke keyboard - only uppercase letters
MOS 6502
1 MHz
4 KB (64 KB max.)
12 KB (Monitor + Integer Basic + 'sweet 16' mini-assembler )
40 x 24 / 80 x 24 (with 80 columns card)
40 x 40-48 (16 colors), 280 x 192 (4 and later 6 colors)
one channel
Video out (composite), 8 expansion slots, Tape recorder, Paddles
$1298
November 3, 2010SURF - ICT innovation by and for higher education and research
17
(Apple I a DIY kit)
SURF - ICT innovation by and for higher education and research
After spending millions $$
this was DECs answer to the PC:
November 3, 2010
300 Professional series 1979
DCF-11 chipset (325/350) - Harris J-11 chipset (380)
13.33 MHz. (325 - 350), 15 MHz. (380)
MMU and FPA (belong to the DCF-11 chipset)
Memory 256 KB (up to 1 MB)
Graphics 1024 x 256 dots.
Video output, Keyboard, Printer output
325: 2 x 5.25 400 KB FDD
P/OS, RT-11,, Venix
$8,000 and up
18
DEC fell apart and was eaten
November 3, 2010SURF - ICT innovation by and for higher education and research
Compaq
Hewlett-Packard
19
The CIOs reaction to cloud services?
 Who is in control?
 Where are the servers doing the computing?
 Where are my data stored?
 How are my data managed?
 How is security organized?
 What happens when a service fails?
 What service levels can I choose from?
 What are the service limitations?
 How is continuity guaranteed?
Cloud services are a big RISK!
Lets build our own cloud!
November 3, 2010SURF - ICT innovation by and for higher education and research
20
Cloud services users are looking for
 Freedom to choose
 Low costs
 Functionality
 Accessibility
 Reasonably high reliability
 Reasonable assurance of security and privacy
They care less about:
 What platform is used
 What hardware is used
 How things are organized
 Etc.
November 3, 2010SURF - ICT innovation by and for higher education and research
21
Consider this
Central facilities
 Student PCs
 E-mail
 Calender
 Limited Storage
 Some Collaboration sw
 No synch
 No Chat
 Well think about it
 We know whats best
Private facilities
 They have their own laptop
 They have their own account
 Choose
 Plenty
 Can get it anywhere
 Sync anything
 They use it all the time
 Why? Its there!
 I decide (own risk)
November 3, 2010SURF - ICT innovation by and for higher education and research
22
It is time to rethink
which services
a higher education institution
should provide,
why and for whom
A postal office?
An internet access provider?
A computer dealer?
A software dealer?
In the 90s
many of these services were scarce.
But not anymore!
November 3, 2010SURF - ICT innovation by and for higher education and research
23
Lets analyze what students, faculty and administration
really do and need to support those activities
24
November 3, 2010SURF - ICT innovation by and for higher education and research
24
Answer this question:
Why do we offer certain facilities?
 as a marketing instrument?
 then you better outperform the market facilities
 or offer something unique
 to control procedures, usage and results?
 then you stifle creativity and professionalism
 or encourage workarounds
 to help those less skilled in IT use?
 then what is the minimum skill needed?
 why not let their peers help them?
 what problem are you trying to solve?
 Is it your problem, your responsibility?
25
November 3, 2010SURF - ICT innovation by and for higher education and research
25
Then decide: what to make, buy, or outsource,
and what to let go!
Make
Outsource
Partner
Contract
mission critical
contextcore
supporting
I will
Help myself!
Cloud
Services
November 3, 2010SURF - ICT innovation by and for higher education and research
26
Disruption only started
November 3, 2010SURF - ICT innovation by and for higher education and research
JSB, Deloitte, Cloud Computing  Storms on the Horizon, 2009
27
and developments in NL are picking up
November 3, 2010SURF - ICT innovation by and for higher education and research
Google, Salesforce.com, IBM, de Universiteit
Twente, Kennispark Twente en Caase.com
28
So prepare your IT organization:
 for a shift in focus
 Service production decreases;
 Service coordination increases;
 Information infrastructure importance increases;
 more flexible / agile IT.
 shift in expertise
 less development and production;
 more expertise on core business needs;
 more architectural (information integration) expertise;
 more market expertise.
 shift toward cooperation with peer institutions
 demand aggregation;
 IT (energy) cost reduction.
November 3, 2010SURF - ICT innovation by and for higher education and research
29
Remember, many of your users can choose
with their feet and leave you with underused
expensive facilities!
November 3, 2010SURF - ICT innovation by and for higher education and research
30
Leo Plugge
plugge@surf.nl
www.surf.nl/wtr

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HEUGCloud services the democratization of it (heug)

  • 1. Cloud services: The democratization of IT Dr. L.A. Plugge, SURF - Scientific Technical Council / Wetenschappelijk Technische Raad November 3, 2010 HEUG conference, InHolland
  • 2. November 3, 2010 2 SURF - ICT innovation by and for higher education and research January 2009May 2003
  • 3. Edwards & Peppards Process Model November 3, 2010 3 SURF - ICT innovation by and for higher education and research Edwards, C. & Peppard, J. A critical issue in business process re-engineering: focussing the initiative, Cranfield School of management, 1997
  • 4. Problem statement by Ray Ozzie in The Dawn of a New Day (Oct. 28, 2010) The PC-centric / server-centric model has accreted immense complexity Complexity kills. Complexity makes products difficult to plan, build, test and use. And as time goes on and as software products mature even with the best of intent complexity is inescapable. November 3, 2010 4 SURF - ICT innovation by and for higher education and research http://ozzie.net/docs/dawn-of-a-new-day/
  • 5. and the solution that has already begun the early adopters among us have decidedly begun to move to cope with complexity a simple conceptual model is taking shape, a world of 1. cloud-based continuous services that connect us all 2. appliance-like connected devices enabling us to interact with those cloud-based services. November 3, 2010 5 SURF - ICT innovation by and for higher education and research http://ozzie.net/docs/dawn-of-a-new-day/
  • 6. The Cloud is a representation of the Internet November 3, 2010SURF - ICT innovation by and for higher education and research The Opte Project Mapping the internet in a single day 6
  • 7. that we are all connected to Everything wants to be connected and works better if it is connected Sheldon Renan November 3, 2010SURF - ICT innovation by and for higher education and research 7
  • 8. to enjoy an increasing number of Services November 3, 2010SURF - ICT innovation by and for higher education and research 8
  • 9. Hence the name: Cloud Services. Which simply means: Delivering IT Capability through the cloud. November 3, 2010SURF - ICT innovation by and for higher education and research It can be: Software (SaaS) Platform (PaaS) Infrastructure (IaaS) Characteristics: On demand Scalable Flexible 9
  • 10. Source: Niraj Juneja, Webscale Solutions A Walk in the Clouds capability delivered by the big cloud players SURF - ICT innovation by and for higher education and research November 3, 2010 10
  • 11. Cloud services are interesting, because the IT in your organization is: not really 24x7 expensive time consuming rigid, i.e., fixed functionality/options increasingly complex and brittle not meeting the increasing performance demands lacking sufficient expertise having difficulty keeping up with the pace of IT innovation not your core business not what the users expect November 3, 2010SURF - ICT innovation by and for higher education and research 11
  • 12. Cloud Services is a Paradigm Shift Cf. Production, Distribution, Provisioning of Electricity November 3, 2010SURF - ICT innovation by and for higher education and research 12
  • 13. Regional Monopoly (PZEM, PLEM, PEM, etc) Towards market forces Production Distribution Provisioning Client Oxxio Electrabel Greenchoice Ned. Energie Mij. E-ON Dong Energy Tennet & Local ? November 3, 2010SURF - ICT innovation by and for higher education and research 13
  • 14. Google Microsoft Yahoo Amazon Force.com Oracle(Sun) University IT centers Towards market forces Production Distribution Provisioning Client Internet SURFnet Local Private ? November 3, 2010SURF - ICT innovation by and for higher education and research 14
  • 15. Cloud Services are Disruptive Its easy to miss the boat Cf. Digital Equipment Corp and the personal computer November 3, 2010SURF - ICT innovation by and for higher education and research 15
  • 16. SURF - ICT innovation by and for higher education and research Digital Equipment Corp Successful in mini computers DEC PDP-12, 1969. Price $27,900. Applications: Psychology (a.o. Statistical analysis) Chemistry Patient monitoring Industrial tests En last but not least Zork. November 3, 2010 16
  • 17. Along came Apple with a disruptive idea, the Apple II Home Computer April 1977 Integer Basic Full-stroke keyboard - only uppercase letters MOS 6502 1 MHz 4 KB (64 KB max.) 12 KB (Monitor + Integer Basic + 'sweet 16' mini-assembler ) 40 x 24 / 80 x 24 (with 80 columns card) 40 x 40-48 (16 colors), 280 x 192 (4 and later 6 colors) one channel Video out (composite), 8 expansion slots, Tape recorder, Paddles $1298 November 3, 2010SURF - ICT innovation by and for higher education and research 17 (Apple I a DIY kit)
  • 18. SURF - ICT innovation by and for higher education and research After spending millions $$ this was DECs answer to the PC: November 3, 2010 300 Professional series 1979 DCF-11 chipset (325/350) - Harris J-11 chipset (380) 13.33 MHz. (325 - 350), 15 MHz. (380) MMU and FPA (belong to the DCF-11 chipset) Memory 256 KB (up to 1 MB) Graphics 1024 x 256 dots. Video output, Keyboard, Printer output 325: 2 x 5.25 400 KB FDD P/OS, RT-11,, Venix $8,000 and up 18
  • 19. DEC fell apart and was eaten November 3, 2010SURF - ICT innovation by and for higher education and research Compaq Hewlett-Packard 19
  • 20. The CIOs reaction to cloud services? Who is in control? Where are the servers doing the computing? Where are my data stored? How are my data managed? How is security organized? What happens when a service fails? What service levels can I choose from? What are the service limitations? How is continuity guaranteed? Cloud services are a big RISK! Lets build our own cloud! November 3, 2010SURF - ICT innovation by and for higher education and research 20
  • 21. Cloud services users are looking for Freedom to choose Low costs Functionality Accessibility Reasonably high reliability Reasonable assurance of security and privacy They care less about: What platform is used What hardware is used How things are organized Etc. November 3, 2010SURF - ICT innovation by and for higher education and research 21
  • 22. Consider this Central facilities Student PCs E-mail Calender Limited Storage Some Collaboration sw No synch No Chat Well think about it We know whats best Private facilities They have their own laptop They have their own account Choose Plenty Can get it anywhere Sync anything They use it all the time Why? Its there! I decide (own risk) November 3, 2010SURF - ICT innovation by and for higher education and research 22
  • 23. It is time to rethink which services a higher education institution should provide, why and for whom A postal office? An internet access provider? A computer dealer? A software dealer? In the 90s many of these services were scarce. But not anymore! November 3, 2010SURF - ICT innovation by and for higher education and research 23
  • 24. Lets analyze what students, faculty and administration really do and need to support those activities 24 November 3, 2010SURF - ICT innovation by and for higher education and research 24
  • 25. Answer this question: Why do we offer certain facilities? as a marketing instrument? then you better outperform the market facilities or offer something unique to control procedures, usage and results? then you stifle creativity and professionalism or encourage workarounds to help those less skilled in IT use? then what is the minimum skill needed? why not let their peers help them? what problem are you trying to solve? Is it your problem, your responsibility? 25 November 3, 2010SURF - ICT innovation by and for higher education and research 25
  • 26. Then decide: what to make, buy, or outsource, and what to let go! Make Outsource Partner Contract mission critical contextcore supporting I will Help myself! Cloud Services November 3, 2010SURF - ICT innovation by and for higher education and research 26
  • 27. Disruption only started November 3, 2010SURF - ICT innovation by and for higher education and research JSB, Deloitte, Cloud Computing Storms on the Horizon, 2009 27
  • 28. and developments in NL are picking up November 3, 2010SURF - ICT innovation by and for higher education and research Google, Salesforce.com, IBM, de Universiteit Twente, Kennispark Twente en Caase.com 28
  • 29. So prepare your IT organization: for a shift in focus Service production decreases; Service coordination increases; Information infrastructure importance increases; more flexible / agile IT. shift in expertise less development and production; more expertise on core business needs; more architectural (information integration) expertise; more market expertise. shift toward cooperation with peer institutions demand aggregation; IT (energy) cost reduction. November 3, 2010SURF - ICT innovation by and for higher education and research 29
  • 30. Remember, many of your users can choose with their feet and leave you with underused expensive facilities! November 3, 2010SURF - ICT innovation by and for higher education and research 30 Leo Plugge plugge@surf.nl www.surf.nl/wtr