Companies hire me to better understand culture. I got my start at PSFK and currently work at Peter Mayer's Strategy/Planning department in New Orleans.
my strategic thinking and tool kits have touched ad agencies, blogs, magazines, PR firms, innovation consultancies and think tanks. Having roots in Kuwait, I've helped colleagues and friends better understand the Arabian Peninsula and the wider MENA region.
specialties: strategic activation . account planning . trend insights . qual research . cultural analysis . lectures & presentations
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