Associate Director Content at Digitas Health LifeBrands
Industry
Advertising / Marketing / PR
About
Proven senior marketing professional with 20+ years鈥� brand and content strategy, 360 integrated campaign and digital communications experience for B2B+C+E
Insight driven customer engagement and transformation strategy development across multiple platforms and channels delivering on business, customer and creative objectives.
For the last 4 years I have focused on content strategy for large engaging website builds (Land Rover and Nestle SMA) covering gap analysis and quality assessment audits; user journey mapping & content editorial planning/production; SEO and KPI measurement. Plus multiple SMART (ask me about this methodology I use!) digital campaigns and eCRM across various brands. Cr...
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