Having started my career as an Application Programmer with a start-up, my flair for Marketing Analytics opened doors to be a part of the Knowledge Management Team at Reliance. Bitten by the agency bug, I joined Madison Communications as a Sr. Marketing Analyst while also being proactive in working with the Digital Marketing Team. This holistic experience led me to independently handle key accounts in the Retail, Automobile & FMCG sectors.
Specialized in
1. Digital Marketing (SEO,SEM,PPC & Social Media Campaigns)
2. Market Mix Modeling (Measure the sales impact of a wide range of marketing programs, quantifying their effectiveness and ROI)
3. Media Mix Modeling (Identify Media Levers wh...
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