A transnational marketing & advertising executive with over twenty years' experience working in several countries in Asia, Middle East, South Africa and UK. Specialties include advanced analytics, account planning, marketing research, media planning & buying.
Expert in data driven marketing strategy, consumer behavior analytics, digital and social media, brand health management, CRM, econometric modeling, multivariate analysis, operations research and consumer choice analytics.
Currently, Global Lead for the Decision+Science group within Customer Intelligence at DRAFTFCB that delves into marketing measurement, predictive modeling and leading accountability partnerships with clients.
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