More than thirty years of health care marketing experience, including 12 years on the hospital side and 20 years on the consulting side of the industry. Hospital/health system experience includes marketing, strategic planning, quality improvement, decision support and product line management. Consulting focus has been on full range of marketing services, including branding, strategy development, research, marketing communications and creative services for more than 160 hospital, health systems and health care organizations. National and regional speaker on health care marketing topics.
Specialties: Brand strategy, service line marketing, market research, strategy development and advertis...
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