A healthcare domain specialist with extensive experience in strategy planning, marketing, research and analytics in diverse markets. I have successfully led large and complex projects on business model innovation, strategy building and deployment, new market entry strategy, brand building, opportunity assessment and social media monitoring.
Marketing experience spans multiple therapeutic categories (chronic, acute and consumer products), physician segments (super specialists to general physicians) and types of markets (rural to urban markets). Currently I am helping consumer products division of Piramal Enterprises Ltd to deliver cross functional strategic initiatives.
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