I develop comprehensive content strategies that enable business leaders to gain influence inside of their organizations.
I've reported on 1,500+ A/B split tests along with countless hours of market research from organizations like...
-Verizon
-H&R Block
-The New York Times
-Bank of America
-Danaher
...and many more since I began at MECLABS.
Essentially, my job gives me a front row seat to watch the successes and failures of some of the highest-profile marketing strategies in the world.
Using some of the tests and research that I have worked with, I have also written and edited a significant amount of content for one of MECLABS's publishing brands, MarketingExperiments.com.
Below ...
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