Define the software support offerings with value-add features and relevant SLAs; Streamline the Support portfolio to maximise sales; Segment customer base by Support offering; Measure customer satisfaction; Maximise support revenue and margin; Build and update the Support value proposition; Develop and execute Support renewal campaigns; Market intelligence & competitive analysis; Develop marketing collateral and tools to help sell support; Educate sales force on selling support; Manage content updates to Support website; Lead the digital marketing & social media initiatives for the Support offering.
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