A persona is a fictional character created to represent a user type that helps guide design decisions, while a scenario depicts how a persona would interact with a product or service. The document defines personas and scenarios, differentiates them from use cases, and provides learning objectives for students to understand their utility in user-centered design and be able to construct their own personas and scenarios.
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3. LEARNING OBJECTIVES
At the end of class, students will be able to:
1. Explain the utility/value of personas and
scenarios in the UCD process
2. Define the concepts
3. Identify the parts of a persona and a scenario
4. Construct personas and scenarios