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Greater Boston Area, MA United States

Principal Marketing Manager, Web Strategy at HubSpot

Advertising / Marketing / PR

I'm currently principal marketing manager at HubSpot, a leader in marketing and sales software. Aside from appearing in stock photos on various websites as a result of volunteering for HubSpot's free stock photo offer, my claim to "fame" is introducing the concept of historical optimization, which has increased organic search traffic and leads for HubSpot's Blog by more than 200% in the past two years. As part of HubSpot’s web strategy team, I'm currently responsible for conversion rate optimization and conversion copywriting for HubSpot's website. While I have a background in blogging and content creation, I'm proof that people with degrees in communication can be analytical, too ;-)