Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Principal Marketing Manager, Web Strategy at HubSpot
Industry
Advertising / Marketing / PR
Website
About
I'm currently principal marketing manager at HubSpot, a leader in marketing and sales software. Aside from appearing in stock photos on various websites as a result of volunteering for HubSpot's free stock photo offer, my claim to "fame" is introducing the concept of historical optimization, which has increased organic search traffic and leads for HubSpot's Blog by more than 200% in the past two years.
As part of HubSpot’s web strategy team, I'm currently responsible for conversion rate optimization and conversion copywriting for HubSpot's website. While I have a background in blogging and content creation, I'm proof that people with degrees in communication can be analytical, too ;-)
Contact Details
Tags
business blogging
cro
conversion rate optimization
content marketing
blog optimization
blog analytics
content promotion
inbound2012
inbound2013
inbound2014
marketing analytics
historical optimization
seo
inbound2015
inbound2016
blog cro
website optimization
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