Personal Information
Organization / Workplace
Sydney, Australia, NSW Australia
Occupation
Marketing Automation | Digital Strategy | SEM & PPC | SEO | Social Media | Content Marketing
Industry
Advertising / Marketing / PR
Website
About
"Traditional disruptive marketing methods are declining in their effectiveness due to constant
technological advancements. Modern day consumers are highly informed and are empowered to
pick n choose the type of marketing messaging they are exposed to. An effective marketing
strategy supports and works in synergy with multichannel strategies to deliver the perfect pulling
force. By using lead nurturing and personalised content marketing strategies companies can
vastly improve the quality of their leads and leading them further along the conversion funnel.
Closing the loop, by tracking and analysing the effectiveness of your marketing efforts, is as
important as closing the sale."
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