Work within the U.S. Media Research division of TCS as a lead. I lead a team of four analysts and engaged in research and analysis for the clients of A C Nielsen, major U.S. based companies, from offshore in Baroda. My current job includes providing regular analytical inputs to measure ROI on Advertisements for Various Marketing Campaigns of clientele of AC Neilson. Also, I am engaged in business development work for small additional projects for TCS.