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The Year of Mocal Traveler 
Original copyright 
Translation
Table of Contents 
1. Introduction 
2. The Impact of Mobile 
3. The Impact of Social Media 
3.1 Examples 
4. The Impact of Mocal 
4.1 Examples 
5. Tips 鐚 Caution
Chapter 1. Introduction 
Brand Mobile Social Mocal Customer 
Mobile device 
+ 
Social issue 
 覈覦手骸 覩碁企  蟆一 
譴 レ 覩語螻  
   レ 覈覦手骸 覩碁企ゼ 牛 
襷貅 Mocal 襷貅朱 覲螻  
 覈覦手骸 覩碁企 朱 覿螳覿 蟯螻螳 
  レ  レ 譴 蟆企
Social 
Media 
Brand Mobile Mocal 
Customer 
Chapter 2. The Impact of Mobile 
Mobile device 
+ 
Social issue
る 佒 牛 誤磯 
Chapter 2. The Impact of Mobile 
伎 37%螳  覈朱 
誤磯血  
螳 1/4 覈覦殊 牛 
覲企ゼ 至碓  蟲襷ろ 
螻糾 襷れ 20% 
覈覦殊 牛 企伎. 
 覈覦殊 牛  伎 螻螳 覿覿 螻れ企 
 轟 曙 70%螳 覈覦 牛伎 企伎 
 觜讀 螳 32% 覈覦 牛伎  渚
Mobile 
Chapter 2. The Impact of Mobile 
Brand Customer 
50 Billion Devices 
Laptops Desktops Tablets Smartphones Etc. 
 襷貅磯覈覦朱 
覈蠍郁鍵れ覿旧語狩
Chapter 2. The Impact of Mobile 
Mobile Device 
Smartphone Tablet 
 蟲牛ク 蟆 覦  
   
 殊(覈覦) 螻糾 
 殊 讌 蟆 
 誤 蟆 覦  
 覯 
 瑚規 44% 覲伎 
 瑚規 40% 覲伎 螻 
 覈覦  伎螳  覦郁  伎 
 覈讌  
 狩 
 Smartphone / Tablet   譟一 螳 覲 伎  覈  
 讌蟾讌 れ曙 Laptop 牛 襷 企 讌螻  
磯殊 覈 蠍郁鍵れ 磯ゼ   旧
Social 
Media 
Brand Mobile Mocal 
Customer 
Chapter 3. The Impact of Social Media 
Mobile device 
+ 
Social issue
Chapter 3. The Impact of Social Media 
  75%螳 
覩碁企ゼ 牛 觚 襦 螳 
 4/5 
 覩碁企ゼ 牛 蠏螻螳 豺 
  覩碁企ゼ 炎概朱 る 螳 
蟆一 螻殊  蟆 譴 
  讌 れ 覩碁  豺蟲れ 
覲企ゼ 牛 蠏豪概 蟆曙郁 襷 
 覩碁 伎 讌語 蟆覓殊 牛 蟯螻襯 
 蟆曙 蟯螻 蠍一給 50% 麹
 螳 Social Media襯 伎 伎 
 讌碁れ 讌る 螳 
 讌語 螳   襤磯 
 れ企 襴  Visual Contents 
 觜襯 覦 Ex)  覩碁企ゼ 牛 
旧ろ朱 24螳 覓語 觜る 
螳れ 襷 覦 手鍵 
Chapter 3. The Impact of Social Media
Facebook 
  瑚 螳 ル  覩碁 
 16豌覈 PC襯 牛, 8豌覈 覈覦app 牛, 
7豌覈 覈覦web 牛  
 螻旧 蠍 譴 42%螳  蟯 蠍 
Twitter 
 蟯 覃 覈磯 牛    螳 
 螳 讀螳 れ螳 覦 覩碁 
Pinterest 
 螳れ  蟯 讌 螻旧  
 蟯 覲企襯 襷れ 蠏豪  谿曙 
螳 
  襷 螳 襷貅 覩碁企  
Instagram 
 螳 貉豸 麹  覩碁 
  讌 螳 襷貅    
 貉豸襯 伎 襷貅磯  誤启Μ 
 螳 
Chapter 3.1 Example of Social Media
Social 
Media 
Brand Mobile Mocal 
Customer 
Chapter 4. The Impact of Mocal 
Mobile device 
+ 
Social issue
Chapter 4. The Impact of Mocal 
Mobile螻 Social Media 蟆壱 
 Mobiler螻 Social Media 螳螳 螳 ル  襷れ牡 
 覈覦殊 焔 貉豸 覩碁企ゼ 讌覦壱螻 螻, 
るジ 覈覦 れ 牛 蠍壱蠍朱 磯 
 Mentions, Tags, Hashtags 煙 牛 觚 覲
 iOS蠍郁鍵 誤 覈覦 蟆 
襷れ伎  螻螳 豺 
 覿企 語一 螳碁語襦 蟲襷 
蟯 襷襯 覲企伎. 
 130螳 覩碁 蟯 豌伎  
  覩碁 伎 
襦 35000螳 讌覓語 
牛 
 螻 覦朱 蠍一姶 讌一, 螻覦 讌 
讌 れ螳朱 襦 螻螳れ蟆 螻旧 
Chapter 4.1 Example of Mocal 
 豢豌 牛 觚襦蟇   襦襷 蠍壱  
螻 
 襦襷   る誤佒 牛 語一 
襦蟆  
 12螳  1600 語 襴 覦 詞 
 螳企覿  覲 螻旧 螳
Mocal  Tips 
Chapter 5. Tips 鐚 Cautions 
 UGC 襯 覲危 
 螳 企 覲語語 讌 貉豸 燕 襦  
 轟 曙 螳  50襷 覦蟆曙 螳 蟆 
 讌 碁 覲企讌  覲企れ 覈覦殊 牛 螻旧 
 UGC螳 貉豸襯 襴螻 螻旧 蟆 ろ 
 伎 覲伎り骸 襦危壱襦蠏碁 覩碁企ゼ 牛 る 
 れ螳 語 襴 螻螳れ ろ 
 語ろ蠏碁 讌 譯 襴 螻螳 豐豌 伎蠏碁ゼ 牛 襷貅. 
企 語一 觜訣 
 螻螳れ れ螳 豺 危磯ゼ 讌 覦     企
譯殊  
+ 
Chapter 5. Tips 鐚 Cautions 
觜 讌覿 襷貅: 
蠍一ヾ 襷貅 
觜 讌覿讌  襷貅: 
Mocal襷貅 
覲伎 豕螻 襷貅 螻朱ゼ 詞
Source Articles 
Travel marketing goes social 
14 digital marketing trends to watch for in 2014 
Top 10 Hospitality Trends for 2014 
5 Travel Marketing Trends for 2014 
The Smart Hoteliers Guide to 2014 Digital Marketing 
Budget Planning 
Top 4 Travel Marketing Trends to Take Action in 2014 
The Mobile Tourist: How Smartphones Are Shaking Up The 
Travel Market 
Price, reviews and ratings: How consumers evaluate a hotel 
room purchase in a social world 
Social media revealed as a top priority for travel technology 
Professionals 
Laptop Computers now Roughly as Popular as Desktops 
Travel Research and Booking Seen A Multi-Device Process 
Social Media Report 2012: Social Media Comes of Age 
KLM introduces payment via Twitter and Facebook 
YouTube Statistics 
10 Ways Travel Brands Can Use Pinterest 
So Much For Facebook Ruining Instagram  It Just Hit 150 
Million Monthly Active Users 
How Mocial Selling Will Transform Your Business 
Marriott launches virtual traveling game Xplor of iOS 
Holiday Inn Express, Marriott eye the younger traveler 
Four Seasons unites consumers via mobile ice cream social 
TTG Asia, Ask the Expert: Simrat Sawhney, client partner, 
global marketing solutions at Facebook 
(February 2014) By The Numbers: 116 Amazing Twitter 
Statistics 
Instagram Is the Fastest-Growing Social Site Globally, 
Mobile Devices Rule Over PCs For Access 
No Check In Required: Foursquare Starts Rolling Out 
Proactive Push Recommendations on Android 
Original copyright 
Translation
The Year of Mocal Traveler

More Related Content

The Year of Mocal Traveler

  • 1. The Year of Mocal Traveler Original copyright Translation
  • 2. Table of Contents 1. Introduction 2. The Impact of Mobile 3. The Impact of Social Media 3.1 Examples 4. The Impact of Mocal 4.1 Examples 5. Tips 鐚 Caution
  • 3. Chapter 1. Introduction Brand Mobile Social Mocal Customer Mobile device + Social issue 覈覦手骸 覩碁企 蟆一 譴 レ 覩語螻 レ 覈覦手骸 覩碁企ゼ 牛 襷貅 Mocal 襷貅朱 覲螻 覈覦手骸 覩碁企 朱 覿螳覿 蟯螻螳 レ レ 譴 蟆企
  • 4. Social Media Brand Mobile Mocal Customer Chapter 2. The Impact of Mobile Mobile device + Social issue
  • 5. る 佒 牛 誤磯 Chapter 2. The Impact of Mobile 伎 37%螳 覈朱 誤磯血 螳 1/4 覈覦殊 牛 覲企ゼ 至碓 蟲襷ろ 螻糾 襷れ 20% 覈覦殊 牛 企伎. 覈覦殊 牛 伎 螻螳 覿覿 螻れ企 轟 曙 70%螳 覈覦 牛伎 企伎 觜讀 螳 32% 覈覦 牛伎 渚
  • 6. Mobile Chapter 2. The Impact of Mobile Brand Customer 50 Billion Devices Laptops Desktops Tablets Smartphones Etc. 襷貅磯覈覦朱 覈蠍郁鍵れ覿旧語狩
  • 7. Chapter 2. The Impact of Mobile Mobile Device Smartphone Tablet 蟲牛ク 蟆 覦 殊(覈覦) 螻糾 殊 讌 蟆 誤 蟆 覦 覯 瑚規 44% 覲伎 瑚規 40% 覲伎 螻 覈覦 伎螳 覦郁 伎 覈讌 狩 Smartphone / Tablet 譟一 螳 覲 伎 覈 讌蟾讌 れ曙 Laptop 牛 襷 企 讌螻 磯殊 覈 蠍郁鍵れ 磯ゼ 旧
  • 8. Social Media Brand Mobile Mocal Customer Chapter 3. The Impact of Social Media Mobile device + Social issue
  • 9. Chapter 3. The Impact of Social Media 75%螳 覩碁企ゼ 牛 觚 襦 螳 4/5 覩碁企ゼ 牛 蠏螻螳 豺 覩碁企ゼ 炎概朱 る 螳 蟆一 螻殊 蟆 譴 讌 れ 覩碁 豺蟲れ 覲企ゼ 牛 蠏豪概 蟆曙郁 襷 覩碁 伎 讌語 蟆覓殊 牛 蟯螻襯 蟆曙 蟯螻 蠍一給 50% 麹
  • 10. 螳 Social Media襯 伎 伎 讌碁れ 讌る 螳 讌語 螳 襤磯 れ企 襴 Visual Contents 觜襯 覦 Ex) 覩碁企ゼ 牛 旧ろ朱 24螳 覓語 觜る 螳れ 襷 覦 手鍵 Chapter 3. The Impact of Social Media
  • 11. Facebook 瑚 螳 ル 覩碁 16豌覈 PC襯 牛, 8豌覈 覈覦app 牛, 7豌覈 覈覦web 牛 螻旧 蠍 譴 42%螳 蟯 蠍 Twitter 蟯 覃 覈磯 牛 螳 螳 讀螳 れ螳 覦 覩碁 Pinterest 螳れ 蟯 讌 螻旧 蟯 覲企襯 襷れ 蠏豪 谿曙 螳 襷 螳 襷貅 覩碁企 Instagram 螳 貉豸 麹 覩碁 讌 螳 襷貅 貉豸襯 伎 襷貅磯 誤启Μ 螳 Chapter 3.1 Example of Social Media
  • 12. Social Media Brand Mobile Mocal Customer Chapter 4. The Impact of Mocal Mobile device + Social issue
  • 13. Chapter 4. The Impact of Mocal Mobile螻 Social Media 蟆壱 Mobiler螻 Social Media 螳螳 螳 ル 襷れ牡 覈覦殊 焔 貉豸 覩碁企ゼ 讌覦壱螻 螻, るジ 覈覦 れ 牛 蠍壱蠍朱 磯 Mentions, Tags, Hashtags 煙 牛 觚 覲
  • 14. iOS蠍郁鍵 誤 覈覦 蟆 襷れ伎 螻螳 豺 覿企 語一 螳碁語襦 蟲襷 蟯 襷襯 覲企伎. 130螳 覩碁 蟯 豌伎 覩碁 伎 襦 35000螳 讌覓語 牛 螻 覦朱 蠍一姶 讌一, 螻覦 讌 讌 れ螳朱 襦 螻螳れ蟆 螻旧 Chapter 4.1 Example of Mocal 豢豌 牛 觚襦蟇 襦襷 蠍壱 螻 襦襷 る誤佒 牛 語一 襦蟆 12螳 1600 語 襴 覦 詞 螳企覿 覲 螻旧 螳
  • 15. Mocal Tips Chapter 5. Tips 鐚 Cautions UGC 襯 覲危 螳 企 覲語語 讌 貉豸 燕 襦 轟 曙 螳 50襷 覦蟆曙 螳 蟆 讌 碁 覲企讌 覲企れ 覈覦殊 牛 螻旧 UGC螳 貉豸襯 襴螻 螻旧 蟆 ろ 伎 覲伎り骸 襦危壱襦蠏碁 覩碁企ゼ 牛 る れ螳 語 襴 螻螳れ ろ 語ろ蠏碁 讌 譯 襴 螻螳 豐豌 伎蠏碁ゼ 牛 襷貅. 企 語一 觜訣 螻螳れ れ螳 豺 危磯ゼ 讌 覦 企
  • 16. 譯殊 + Chapter 5. Tips 鐚 Cautions 觜 讌覿 襷貅: 蠍一ヾ 襷貅 觜 讌覿讌 襷貅: Mocal襷貅 覲伎 豕螻 襷貅 螻朱ゼ 詞
  • 17. Source Articles Travel marketing goes social 14 digital marketing trends to watch for in 2014 Top 10 Hospitality Trends for 2014 5 Travel Marketing Trends for 2014 The Smart Hoteliers Guide to 2014 Digital Marketing Budget Planning Top 4 Travel Marketing Trends to Take Action in 2014 The Mobile Tourist: How Smartphones Are Shaking Up The Travel Market Price, reviews and ratings: How consumers evaluate a hotel room purchase in a social world Social media revealed as a top priority for travel technology Professionals Laptop Computers now Roughly as Popular as Desktops Travel Research and Booking Seen A Multi-Device Process Social Media Report 2012: Social Media Comes of Age KLM introduces payment via Twitter and Facebook YouTube Statistics 10 Ways Travel Brands Can Use Pinterest So Much For Facebook Ruining Instagram It Just Hit 150 Million Monthly Active Users How Mocial Selling Will Transform Your Business Marriott launches virtual traveling game Xplor of iOS Holiday Inn Express, Marriott eye the younger traveler Four Seasons unites consumers via mobile ice cream social TTG Asia, Ask the Expert: Simrat Sawhney, client partner, global marketing solutions at Facebook (February 2014) By The Numbers: 116 Amazing Twitter Statistics Instagram Is the Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access No Check In Required: Foursquare Starts Rolling Out Proactive Push Recommendations on Android Original copyright Translation