主要职责包括:算法设计、数据挖掘、检索系统开发,具体如下:
1、移动终端用户行为收集、用户人群建模,根据用户人群建立人群售卖业务,提高客户人群精准度;
2、移动广告检索系统产物开发,主要以策略实现为主;
3、广告检索效率优化,包括ROI优化、App分发转化率优化;点击率预估模型和优化;4、CPA优化模型设计,实时竞价设计,自从引入改模型后提升APP分发转化率30%,CPA降低20%。
I am focus on development and performance optimization related to mobile display advertising system. Mainly design methods and strategies to improve the conversion rate f...
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