No matter what your site offers, I am all but positive that there are people out there looking for it, potential clients or customers who'd gladly give you their business if only they knew you existed, who pound newer, longer, more detailed search queries into Google every day hoping that somebody just like you is out there. Consider me a matchmaker.
That's how my interest in search gets monetized, anyway. At root, it's more philosophical/cultural. I'm fascinated by the idea of the internet as the reification of collective consciousness and of search as its organizing feature. I'm fascinated by the idea that Google is, more and more, a mind: not only one that we can interact with, but on...
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