Personal Information
Organization / Workplace
Puerto Rico area Puerto Rico
Occupation
President of the Board at IESC
Industry
Advertising / Marketing / PR
About
As a professor , consultant and active entrepreneur my whole approach is to go beyond the facts to create new ways of understanding. Culture it’s not an abstract but a certainty that change comes from it. So if we want change to occur we must understand the culture. As a Neuro-marketing scholar I look forward to decode the process and interactions of individuals and groups in their decision, certainties or buying process. Entrepreneurship as a means of cultural, education and social change is more than starting or having a business its finding countless opportunities until the right comes along. So in order to develop the character or an en...
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