GT Academy - Presentation to the IPA in London
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This document summarizes the GT Academy racing game and driver discovery program. It discusses how the program took top Gran Turismo racing game players and put them through an intensive training program to become real professional racing drivers. Over 1 million people entered the online qualifiers, with 22 finalists attending the finals at Silverstone racing circuit. The winner of the program, Lucas Ordonez, went on to become a professional racing driver, competing in international races and earning podium finishes. The TV show about the program was a success, viewed in over 160 markets worldwide with a media value of 贈32 million. The program showed that engaging audiences through interactive content and compelling real-life experiences can be an effective way to discover new racing talent.
GT Academy - Presentation to the IPA in London
- 7. 額掘意
- 8. AND STAR OF THE WORLDS BEST RACING GAME
- 9. BIG. 1000 CARS 60M 6 MONTHS TITLES TO DESIGN EACH CAR DOWN TO THE WIPER SPEED SOLD
- 10. THINKING CAPS
- 11. GT ACADEMY
- 12. PREMISE WAS SIMPLE. INVITE GT GAMERS TO GO
- 13. FROM THIS
- 14. TO THIS
- 15. 1.4M
- 16. 11 FINALS NATIONAL
- 17. 22 GAMERS @ SILVERSTONE
- 19. TO SAS COURSES
- 20. TO PRESS JUNKETS
- 21. TO FITNESS TESTS
- 22. TO DOGFIGHTS
- 24. EDDIE
- 25. JOHNNY
- 26. SABINE
- 27. CHOP CHOP
- 29. 1 MILLION ENTERED ONLINE. 1 WENT PRO.
- 31. #SOCIALACADEMY
- 32. GREAT, SO A BRAND PUT SOME GUYS IN A RACING CAR. DID IT WORK?
- 33. 1.4M 4TH 2ND DOWNLOADS INTL SERIES IN PRODUCTION PLACE AT THE LE MANS 24HR. 3RD PLACE AT 160 BROADCAST DUBAI 24HR. MARKETS 贈32M MEDIA VALUE
- 34. NEXT STOP...
- 35. GERMANY
- 36. USA
- 37. WHAT DOES THIS MEAN FOR CONTENT?
- 38. TELL A GREAT STORY? AUDIENCE FIRST? ENGAGEMENT NOT INTERRUPTION?
- 39. IF IT WORKS, DO MORE
- 40. AND IF YOURE BORED OF ALL THIS CONTENT MALARKY GT ACADEMY 2012 IS LOOKING FOR DRIVERS!
Editor's Notes
- #2: WWW.GRANDCENTRAL.TV
- #3: NISSAN APPROACHED US
- #4: THEY HAD A PROBLEM WHEN YOU THINK OF RACING CARS
- #5: YOU MIGHT THINK OF FERRARI
- #6: OR PORSCHE
- #7: BUT THIS IS OFTEN WHAT SPRUNG TO MIND WHEN YOU MENTIONED NISSAN MINI CABS / FAMILY RUNABOUTS
- #8: YET NISSAN ACTUALLY MAKES SPORTS CARS THAT CAN BEAT BOTH FERRARI AND PORSCHE ON THEIR OWN TEST TRACKS!
- #9: AND THEIR CARS FEATURE HEAVILY WITHIN GRAN TURISMO THE WORLDS MOST REALISTIC RACING GAME
- #10: NISSAN APPROACHED US
- #11: PROVE PERFORMANCEPROVE REALISMTHEY ALREADY GO REAL TO VIRTUALBUT CAN THEY GO VIRTUAL TO REAL?
- #12: THAT DESIRE CREATED GT ACADEMY AS WE KNOW IT TODAY
- #13: SIMPLE PREMISE
- #14: GO FROM RACING VIRTUAL CARS, IN YOUR UNDERPANTS
- #15: TO RACING REAL RACING CARS AROUND SILVERSTONE, WITH A SPARE PAIR OF UNDERPANTS
- #16: PHENOMENAL RECEPTION TO OUR OFFER
- #17: NATIONAL FINALS WITH THE TOP 100 GAMERS AT EACH
- #18: TOP 2 GAMERS FROM EACH NATIONAL EVENT WERE SELECTED FOR SILVERSTONEBUT THIS WAS NO FUN EXPERIENCE DAY
- #20: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #21: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #22: BRUTAL FITNESS TESTS TO COMPETE WITH THE LEWIS AND JENSONS OF THE WORLD
- #23: DOGFIGHTS CHASED BY TOP F1 DRIVERS
- #24: SIMULATE G FORCE AND HAVE WARGAMES UNDER PRESSURE
- #25: JUDGING WERE EDDIE JORDAN
- #26: JOHNNY HERBERT
- #27: SABINE SCHMIDT QUEEN OF THE NURBURGRING
- #28: CONTINUED TO ELIMINATE
- #29: WHAT AWAITED THE WINNER?
- #31: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #32: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #33: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #35: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #36: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #37: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #38: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #39: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.
- #40: WE DELIVERED GT ACADEMY A GLOBAL COMPETITION AND TV SERIES THAT PROVED NISSANS RACING CREDENTIALS AND THE REALISM OF GRAN TURISMO.