Personal Information
Organization / Workplace
Cambridge, United Kingdom United Kingdom
Occupation
Experience Led Innovation Theme Champion
Industry
Design
Website
http://www.instrata.co.ukAbout
Rachel has over 20 years experience in creating breakthrough digital technologies, leading collaborative and multi-functional teams, developing client relationships and delivering excellence on global projects. Rachel founded Instrata in 2001 with the aim of helping organizations to evolve services and create new opportunities that deliver greater value by learning from their customers. Rachel has worked at two of the foremost pioneers of user-centered techniques in design, Xerox EuroPARC and Sapient (formerly E-lab). Rachel has a PhD in Computer Studies, over 30 international publications and has authored 10 patents.
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