Over 18 years of B2B marketing experience in mobile telecoms, enterprise IT and broadcast industry. In the realm of broadcast industry, my experience covers from legacy broadcast systems to cloud based systems such as online video streaming platforms, enabling OTT video streaming services, catchup TV and TV everywhere.
A strong track record for re-engineering marketing programs that focuses on enabling the business. Specialise in go-to-market strategies, demand generation campaigns, customer marketing, channel marketing, strategic events, SEO & SEM, product marketing, brand management, market research, content marketing, PR, social, account based marketing and data driven marketing ROI...
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