Four Dots is known in the industry as a cutting-edge digital advertising company, mostly because of SEO innovation and effectiveness. At the helm of this fast-growth organization is a CEO and co-founder, Radomir Basta. Easygoing and affable to a fault (and quite obviously brilliant), Basta is not your typical executive. He's not even typical for the industry his organization leads, where often the most creative work comes from introverts tinkering in the dark until brilliance is achieved. But Basta insists the human touch is most important and that solutions always require innovative people to create them and trustworthy ones to sell them.