Leading the LED and Conventional Lamps B2C for Italy, Israel & Greece, managing FOOD, DIY, Online and New Channels, in daily contact with the Philips Lighting Global Team.
-Full responsibility for P&L, marketing strategy and A&P budget for B2C;
-Responsible for the annual operative plan and monthly forecast, defining pricing strategy and the right product positioning;
-Responsible for new LED products introduction process, the life management of conventional products and the phasing-out process;
-Product and packaging development of private label for the main customers (Food: Conad, Coop Italia, Carrefour; Enel);
-Supporting the sell-in growth for GDO, DIY, Electro, Consumer Lifestyle a...
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