NCR - National Capital Region, Philippines Philippines
Occupation
A marketing and advertising professional who is passionate about simplifying the complex.
Industry
Advertising / Marketing / PR
About
SUMMARY OF QUALIFICATIONS
Fourteen years of combined end-to-end brand marketing management and advertising experience.
KEY COMPETENCIES
1. Brand Portfolio Management
Successfully turned around market shares and sales performance declines by identifying and addressing key performance barriers
2. Communications Campaign Planning
Improved sales performance of client brands by developing consumer insights-based communications strategies
3. Product Development
Led cross functional teams in launching products of a new company and rebuilding the portfolio of an existing business unit
4. Leadership and Mentoring
Created high-performance teams through training, motivation and team re-organiz...
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