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Brussels Area, Belgium Belgium

Author of "No Story No Fans"

Education

I am the author of the book "No Story No Fans" in which I argue that traditional communication no longer works. Over the past years, communication has evolved from broadcasting your message to really connecting with your audience. This evolution has an impact on the way we need to communicate. Unfortunately, most organizations have failed to evolve along. Traditional communication no longer works. Brands and their leaders need to change the way they communicate today. The gap between what they want to communicate and what people actually take in gets bigger every day. In "No Story No Fans" you will discover lots of practical tools and tips of how you can use the power of corporate storyt...