Broadcast media and marketing analytics professional
Industry
Advertising / Marketing / PR
About
Over the last seventeen years, I have held leadership roles at leading marketing consultancies and media owners/broadcasters in both the South Asian and South-East Asian markets. I have held both general managerial and specialist roles across disciplines and the experience earned has helped me create, and drive value in the intersection of consumer insights, media, and technology.
Over the last three years I鈥檝e driven significant improvements in every aspect of the content and advertising value chain at Astro 鈥� from inventorying, organizing and pricing its video inventory to refreshing the Pay Television ratings in Malaysia. More significantly, my team drives consumer insights for the co...
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