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Apple is a privately owned company that is vertically integrated, controlling many elements of the ecosystem for its products like the iPad, iPhone, and Mac. It has competitors like Samsung, Microsoft, Sony, and Asus. Apple stores serve over 1 million customers daily worldwide through their retail locations.

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TASK 1 PART 2 MEDIA COMPANY CASE STUDY THE STRUCTURE OF THE CREATIVE MEDIA SECTOR Stick your name here
Media structure & ownership Definitions Owned by a person or a group of people Owned by people (public) Private Ownership Public Service
Media structure & ownership Definitions Horizontal Integration Vertical Integration
Media structure & ownership Definitions Cooperation of media companies. 2 or more companies working together for the final outcome Cross Media Divergence Synergy
Apple
Apple It is vertically integrated because it controls many elements of ecosystem for their Ipads, Iphones and Imacs.
Apple Apple is privately owned
Apple Its competitors are Samsung, Microsoft, Sony, Asus.
Apple stores serve 1 million people a day world wide.
Apple stores serve 1 million people a day world wide.

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Task 1 Part 2

  • 1. TASK 1 PART 2 MEDIA COMPANY CASE STUDY THE STRUCTURE OF THE CREATIVE MEDIA SECTOR Stick your name here
  • 2. Media structure & ownership Definitions Owned by a person or a group of people Owned by people (public) Private Ownership Public Service
  • 3. Media structure & ownership Definitions Horizontal Integration Vertical Integration
  • 4. Media structure & ownership Definitions Cooperation of media companies. 2 or more companies working together for the final outcome Cross Media Divergence Synergy
  • 6. Apple It is vertically integrated because it controls many elements of ecosystem for their Ipads, Iphones and Imacs.
  • 7. Apple Apple is privately owned
  • 8. Apple Its competitors are Samsung, Microsoft, Sony, Asus.
  • 9. Apple stores serve 1 million people a day world wide.
  • 10. Apple stores serve 1 million people a day world wide.