Experienced professional in Business Analytics currently associated with Retail/CPG domain. Passionate about Machine learning, Statistical model building and problem solving using data mining and mathematical techniques.
Specialties:
- Machine Learning and Statistical modeling
- Feature Engineering
- CPG/Retail/Pharma Analytics
- Campaign Effectiveness Analysis
- Customer Behavior analysis
- Customer Profiling
- Incremental Analysis using Test Control methodology
- Market Basket Analysis
- Program benefit analysis
- Sales force effectiveness and optimization
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