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Sydney, Australia Australia

Partner and Co-Founder at Visual Amplifiers

Technology / Software / Internet

I have 16 years experience making useful digital solutions user friendly. During this time I have been involved in building digital solutions for some of the world's largest companies in Software, Telco, FMCG, Pharmaceutical, Banking and Government. I believe the core to any great digital product is centered on the user experience. Great user experience coupled with quality unique content leads to product adoption. The greater the adoption, the larger the data set you can gather and analyse. The more data you analyse, the better the user insights which in turn leads to better future product strategy. This cycle becomes self fulfilling. I am good at seeing the big picture and conver...