20+ years of leadership in web powered automotive strategy and tactical implementation. Expert at development requirements and performance measurement. Experienced at using market research to improve results from people, process and technology. Organizational development and auto Industry leader in using Web interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (Compuserve) becoming the first dealer to generate leads using the Inter...