ThoughtWorker, Design Thinker, Service Designer, Scrum Master, believer of a holistic approach using JTBD, SD, Agile & Lean thinking for successful products & services.
Since 2002, I have been leading the product strategy and designing user experiences for both consumer-facing and enterprise applications. Everything from startup to 500 fortune companies, I have been creating the digital products experience by considering the needs of the end-customer, the business and technology.
While working as UX designer, I realized that no matter how well you design a single channel, without holistic design approach you will fail to deliver seamless experience from the customer perspective.
I beli...
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