My multi-faceted career journey of over 15 years best integrates the idea of integrated thinking.
As a media-neutral creative leader, I firmly believe in the 'Ideas with Purpose' philosophy that rises above communication silos. That I have picked up awards in TV, Press, Digital and Direct communication categories across geographies bear a humble testimony to that belief.
The years of learning and unlearning at specialist organisations in different disciplines allow me to think from a macro brand perspective, while keeping the nitty-gritties of each in mind.
The very idea of thinking up compelling brand stories and finding new ways of telling them is what drives me to work every morn...
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