This document discusses how to avoid "analysis paralysis" when working with website analytics data. It provides tips for getting organized, focusing on actionable metrics, and testing changes. The key recommendations are to clearly define goals and key performance indicators, configure custom reports, use advanced segments and event tracking, focus on actionable metrics like bounce rate and conversion rate, and regularly test changes through A/B testing to improve performance.
Resume-Predicting Profitability and Customer Preference Presentation-Brian Bu...Brian Burger
油
Two data analytics methods were used to predict profitability of new products and customer preferences for Blackwell Electronics. Regression analysis predicted higher profits than similarity analysis. Regression analysis estimated $186,602 in total profit compared to $106,666 using similarity analysis. Customer survey data was also analyzed to predict brand preferences, which showed customers prefer Sony computers to Acer by a 2 to 1 margin. It is recommended that Blackwell pursue a closer partnership with Sony based on these findings.
The document outlines 7 common mistakes growth teams make when trying to drive user growth. The tactical mistakes include only looking at percentage gains rather than absolute numbers, not properly segmenting experiment results, and being misled by survivorship bias. The team mistakes involve not tracking progress towards goals, and being democratic rather than data-driven. The strategic mistakes are investing in weaknesses over strengths, and hoping new features will drive growth without understanding when features truly impact growth. The document provides examples and recommendations to avoid these mistakes when running experiments and growth initiatives.
Success Story: Flowkey and SearchAdsHQSplitMetrics
油
Within one year Flowkey were able to scale significantly:
The Spend increased for about 70% and ROAS doubled.
This was achieved by increasing the new downloads about 80% and custom conversions about 200%.
Also the share of new downloads in their new markets (JP, TW, KR, HK) increased dramatically +900%.
Watch SearchAdsHQ & Flowkey webinar to find out how they did it.
The document provides tips for using email marketing effectively for businesses. It discusses using email marketing for low-cost customer communications, follow-ups, and website traffic. Successful email marketing focuses on permission-based strategies, integrated campaigns, and learning from past successes and failures. Managing email marketing requires collecting email data, selecting an email delivery system, producing relevant content, and maintaining a marketing plan that considers relevant regulations and delivery success.
To the Cloud: How the Digital Economy is Shaping Customer Success in Every In...Totango
油
This document discusses how companies can improve the customer experience across different touchpoints and industries in the digital economy. Some key findings include:
- 33% of customer satisfaction impacting situations involved interactions across 2-3 interfaces
- 80% of customers calling a corporate toll free number were unhappy and needed high attention
- Companies were able to improve 28% of service impacting situations through proactive customer engagement
The document advocates for taking a holistic view of the customer experience across the entire customer journey and looking for success predictors unique to different industries.
PPC Lead Generation Case Study - St. Regis HomesBassem Ghali
油
This document summarizes a lead generation case study conducted by Green Lotus for St Regis Homes. Through implementing a Google AdWords campaign and optimizing the landing page, keyword list, and ad copies, Green Lotus was able to significantly increase St Regis Homes' website visits, leads generated, and conversion rates. Key metrics included an 1813% increase in leads generation and a 396% increase in conversion rate. The campaign delivered over 550 quality leads at a low cost of $32.66 per lead and a 2.93% conversion rate.
Analytix Solutions provides cost-effective and ethical SEO, PPC, and social media marketing services. They employ a qualified team including a certified PPC expert. Their individualized strategies for each client can result in top search rankings, increased traffic, better conversion rates, and strong returns on investment. Analytix offers comprehensive reporting including weekly, monthly, and quarterly reports to analyze campaign performance.
What GDPR Means for App Analytics and Mobile EngagementLocalytics
油
Youll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
PPC What Should a B2B Company Pay For A PPC Lead Rosemary Brisco
油
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to garnering relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.
The document discusses a proprietary ads API tool that can automatically generate and optimize thousands of ads from product feeds to drive traffic and revenue for ecommerce clients on Facebook. The tool is connected to Google Analytics to optimize ad spend and revenue for each ad, and can calculate which products would perform best based on multiple factors like stock levels and trends on Facebook and other channels. The overall goal is to achieve targeted cost of sales metrics. Examples are provided of revenue generated from Facebook traffic and a viral campaign.
Programmatic Everything: Beyond the Open Auction - DRS Chicago, June 2015Digiday
油
This document describes a case study of a national multi-category retailer using programmatic guaranteed direct deals to target their existing customer base more efficiently. The retailer was able to hit their customer audience 14x more than a traditional direct buy, serve impressions to customers 7x more efficiently, and achieve 5x higher ROI. The programmatic guaranteed approach was also 6x more cost efficient for the retailer than a traditional direct buy method.
A/B testing involves showing different versions of a digital product or interface to different user groups in order to determine which version performs better according to predefined metrics. This document provides an overview of how to set up an A/B test, including defining the user funnel, designing test variants, setting appropriate metrics, filtering traffic, collecting statistically significant data, and determining when a test yields a significant result. The goal of A/B testing is to observe user behavior objectively in order to optimize conversions, engagement, or other goals through datadriven experimentation.
This report highlights our findings from a recent analysis of interactions with prospective buyers. It can help guide the decisions of others evaluating volunteer management software.
The document discusses the Financial Times' strategy to increase engagement through their "North Star" metric of Recency, Frequency, and Volume (RFV). It provides case studies on how product features like myFT (a topic-based follow feature) and speed improvements increased engagement based on RFV metrics. The FT aims to use engagement data to test new designs and features, fund further engagement initiatives, and reach their goal of 1 million digital subscribers. Their North Star guides decisions across product, technology, marketing, and editorial to increase user engagement and conversion.
GrowthStack 2016 Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
油
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebooks mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, well give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
When should a company initiate a price changeSameer Mathur
油
This document discusses developing pricing strategies and programs. It notes that pricing is the only element of the marketing mix that produces revenue. It also discusses how the changing pricing environment has impacted both buyers and sellers, with buyers able to easily compare prices and sellers able to monitor customer behavior and offer tailored prices. The document emphasizes that developing appropriate pricing strategies is extremely important and discusses factors to consider when increasing or decreasing prices, as well as specific pricing techniques like delayed quotation pricing, escalator clauses, unbundling, and reducing discounts.
Video Priming How to Give Your Acquisition Campaigns an Unfair AdvantageGrow.co
油
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session 10:20am - 10:40am
Lets get down to brass tacks: If you want more users then your acquisition costs will increase. This creates a shift from a low average cost to a potentially high marginal cost. Historically, theres been no way around it. However, If we start to change our thinking from only focusing on todays results to thinking about the users of tomorrow, then we can create scale without experiencing the same efficiency tradeoff. Our data has shown us that users exposed to rich, engaging content (such as video) makes them easier to acquire through other sources down the line. In this session, Fetch will share exclusive learnings from our data dashboard, Fetchme, and explain how to use data to prime behaviors in mobile video and TV to drive tomorrows users, while also hitting todays targets.
Tim Villanueva, Head of Media Partnerships @ Fetch
Dan Wilson, Head of Data @ Fetch
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
油
As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on must have app metrics. Let us guide you to some more useful metrics to track and how to measure product analytics.
This document provides an abstract for a research project that examined how search engine optimization elements affect the visibility of real estate websites in the Western Cape region of South Africa. The research involved developing optimized websites based on the Chambers SEO model for five real estate companies and comparing their visibility to the original websites over 27 days. A questionnaire was also used to identify 121 key search phrases. The results showed whether visibility improved or deteriorated for each company. A new optimized website that showed the best improvement was also compared to the one with the largest deterioration. This led to re-evaluating the Chambers model and identifying new elements, with the goal of developing an improved SEO model.
Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work?
In this session, we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.
The document discusses landing page optimization techniques including A/B testing, multivariate testing (MVT), and targeted content optimization. It provides examples of how these techniques were used to optimize landing pages for different goals. Key points include:
1) A/B testing allows for quick big lifts but MVT allows for incremental lifts and failing faster by testing multiple page elements and variations simultaneously.
2) Case studies demonstrate how A/B and MVT testing identified the highest converting page designs and elements for different user segments and goals.
3) Segmenting tests and optimizing content for specific audiences like women led to further lift in desired metrics like revenue per visitor.
MAU Vegas 2016 Lessons Learned From A/B Testing Wins and LossesGrow.co
油
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session 3:30pm - 3:50pm
By now, we hope you have notepads full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, dont worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
Live Customer Webinar: Performance and Reporting in LinkedIn Lead Accelerator LinkedIn
油
Youve got your creative set and your nurture streams up and running. But how do you know whats working--and more importantly--how to boost performance down the road? This webinar will walk you through how to take advantage of all the reporting available in Lead Accelerator, and apply this data to driving even more powerful results for your programs.
Bill Buecksler, marketing automation consultant, walks you through the reporting capabilities of Lead Accelerator and how to use this data to increase performance. Topics will include how to:
-Use data from the Audience Insight report to influence your Lead Accelerator program
-Understand the metric definitions within the Nurture Streams Performance Table
-Explore the effectiveness of your program throughout the marketing funnel with the Funnel Impact report
-Apply your learnings to increasing overall performance with Lead Accelerator
Conversion rate optimization (CRO) is a systematic process of getting more visitors to take a specific desired action on a website or app. It involves setting goals, measuring data, analyzing insights, testing hypotheses, and continually optimizing based on results. The key is to move away from random guesses and instead understand visitor behavior through analytics, heuristics testing, A/B testing, and other techniques to identify areas that reduce friction or increase motivation for conversions. Done effectively, CRO is essential for growing a business as search engine optimization and pay-per-click advertising become more difficult and expensive.
Online marketing surveys have become a popular quantitative research method since WWII. Surveys can now be administered via the web, email, intranets, and extranets. Web surveys have low response rates of 5-15% but are inexpensive and simple, while traditional mail/phone surveys have higher response rates of 95% but are more costly and take longer to provide results. However, online surveys also carry risks such as self-selection bias, technical issues, and multiple responses from the same participants.
As many people have been asking how to optimise and conduct effective testing, we will be covering site optimisation this month. We will be cover the best practices as well as tools that can be use for A/B testing and Multivariate Testing
Content Testing & Optimization (CTO) Webinar, April 29 2010One to One
油
This document discusses content testing and optimization (CTO) strategies to increase online conversion rates, revenue, and ROI. It describes different testing formats like A/B/N testing of content elements and multivariate testing of individual page elements. Case studies show how CTO led to significant lifts in metrics like conversion rates. The document recommends establishing objectives, conducting tests in waves, and using learnings to continually improve content and build an optimization library.
Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO
油
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.油
There's value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and "bad" test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
What GDPR Means for App Analytics and Mobile EngagementLocalytics
油
Youll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
PPC What Should a B2B Company Pay For A PPC Lead Rosemary Brisco
油
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to garnering relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.
The document discusses a proprietary ads API tool that can automatically generate and optimize thousands of ads from product feeds to drive traffic and revenue for ecommerce clients on Facebook. The tool is connected to Google Analytics to optimize ad spend and revenue for each ad, and can calculate which products would perform best based on multiple factors like stock levels and trends on Facebook and other channels. The overall goal is to achieve targeted cost of sales metrics. Examples are provided of revenue generated from Facebook traffic and a viral campaign.
Programmatic Everything: Beyond the Open Auction - DRS Chicago, June 2015Digiday
油
This document describes a case study of a national multi-category retailer using programmatic guaranteed direct deals to target their existing customer base more efficiently. The retailer was able to hit their customer audience 14x more than a traditional direct buy, serve impressions to customers 7x more efficiently, and achieve 5x higher ROI. The programmatic guaranteed approach was also 6x more cost efficient for the retailer than a traditional direct buy method.
A/B testing involves showing different versions of a digital product or interface to different user groups in order to determine which version performs better according to predefined metrics. This document provides an overview of how to set up an A/B test, including defining the user funnel, designing test variants, setting appropriate metrics, filtering traffic, collecting statistically significant data, and determining when a test yields a significant result. The goal of A/B testing is to observe user behavior objectively in order to optimize conversions, engagement, or other goals through datadriven experimentation.
This report highlights our findings from a recent analysis of interactions with prospective buyers. It can help guide the decisions of others evaluating volunteer management software.
The document discusses the Financial Times' strategy to increase engagement through their "North Star" metric of Recency, Frequency, and Volume (RFV). It provides case studies on how product features like myFT (a topic-based follow feature) and speed improvements increased engagement based on RFV metrics. The FT aims to use engagement data to test new designs and features, fund further engagement initiatives, and reach their goal of 1 million digital subscribers. Their North Star guides decisions across product, technology, marketing, and editorial to increase user engagement and conversion.
GrowthStack 2016 Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
油
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebooks mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, well give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
When should a company initiate a price changeSameer Mathur
油
This document discusses developing pricing strategies and programs. It notes that pricing is the only element of the marketing mix that produces revenue. It also discusses how the changing pricing environment has impacted both buyers and sellers, with buyers able to easily compare prices and sellers able to monitor customer behavior and offer tailored prices. The document emphasizes that developing appropriate pricing strategies is extremely important and discusses factors to consider when increasing or decreasing prices, as well as specific pricing techniques like delayed quotation pricing, escalator clauses, unbundling, and reducing discounts.
Video Priming How to Give Your Acquisition Campaigns an Unfair AdvantageGrow.co
油
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session 10:20am - 10:40am
Lets get down to brass tacks: If you want more users then your acquisition costs will increase. This creates a shift from a low average cost to a potentially high marginal cost. Historically, theres been no way around it. However, If we start to change our thinking from only focusing on todays results to thinking about the users of tomorrow, then we can create scale without experiencing the same efficiency tradeoff. Our data has shown us that users exposed to rich, engaging content (such as video) makes them easier to acquire through other sources down the line. In this session, Fetch will share exclusive learnings from our data dashboard, Fetchme, and explain how to use data to prime behaviors in mobile video and TV to drive tomorrows users, while also hitting todays targets.
Tim Villanueva, Head of Media Partnerships @ Fetch
Dan Wilson, Head of Data @ Fetch
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
油
As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on must have app metrics. Let us guide you to some more useful metrics to track and how to measure product analytics.
This document provides an abstract for a research project that examined how search engine optimization elements affect the visibility of real estate websites in the Western Cape region of South Africa. The research involved developing optimized websites based on the Chambers SEO model for five real estate companies and comparing their visibility to the original websites over 27 days. A questionnaire was also used to identify 121 key search phrases. The results showed whether visibility improved or deteriorated for each company. A new optimized website that showed the best improvement was also compared to the one with the largest deterioration. This led to re-evaluating the Chambers model and identifying new elements, with the goal of developing an improved SEO model.
Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work?
In this session, we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.
The document discusses landing page optimization techniques including A/B testing, multivariate testing (MVT), and targeted content optimization. It provides examples of how these techniques were used to optimize landing pages for different goals. Key points include:
1) A/B testing allows for quick big lifts but MVT allows for incremental lifts and failing faster by testing multiple page elements and variations simultaneously.
2) Case studies demonstrate how A/B and MVT testing identified the highest converting page designs and elements for different user segments and goals.
3) Segmenting tests and optimizing content for specific audiences like women led to further lift in desired metrics like revenue per visitor.
MAU Vegas 2016 Lessons Learned From A/B Testing Wins and LossesGrow.co
油
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session 3:30pm - 3:50pm
By now, we hope you have notepads full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, dont worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
Live Customer Webinar: Performance and Reporting in LinkedIn Lead Accelerator LinkedIn
油
Youve got your creative set and your nurture streams up and running. But how do you know whats working--and more importantly--how to boost performance down the road? This webinar will walk you through how to take advantage of all the reporting available in Lead Accelerator, and apply this data to driving even more powerful results for your programs.
Bill Buecksler, marketing automation consultant, walks you through the reporting capabilities of Lead Accelerator and how to use this data to increase performance. Topics will include how to:
-Use data from the Audience Insight report to influence your Lead Accelerator program
-Understand the metric definitions within the Nurture Streams Performance Table
-Explore the effectiveness of your program throughout the marketing funnel with the Funnel Impact report
-Apply your learnings to increasing overall performance with Lead Accelerator
Conversion rate optimization (CRO) is a systematic process of getting more visitors to take a specific desired action on a website or app. It involves setting goals, measuring data, analyzing insights, testing hypotheses, and continually optimizing based on results. The key is to move away from random guesses and instead understand visitor behavior through analytics, heuristics testing, A/B testing, and other techniques to identify areas that reduce friction or increase motivation for conversions. Done effectively, CRO is essential for growing a business as search engine optimization and pay-per-click advertising become more difficult and expensive.
Online marketing surveys have become a popular quantitative research method since WWII. Surveys can now be administered via the web, email, intranets, and extranets. Web surveys have low response rates of 5-15% but are inexpensive and simple, while traditional mail/phone surveys have higher response rates of 95% but are more costly and take longer to provide results. However, online surveys also carry risks such as self-selection bias, technical issues, and multiple responses from the same participants.
As many people have been asking how to optimise and conduct effective testing, we will be covering site optimisation this month. We will be cover the best practices as well as tools that can be use for A/B testing and Multivariate Testing
Content Testing & Optimization (CTO) Webinar, April 29 2010One to One
油
This document discusses content testing and optimization (CTO) strategies to increase online conversion rates, revenue, and ROI. It describes different testing formats like A/B/N testing of content elements and multivariate testing of individual page elements. Case studies show how CTO led to significant lifts in metrics like conversion rates. The document recommends establishing objectives, conducting tests in waves, and using learnings to continually improve content and build an optimization library.
Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO
油
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.油
There's value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and "bad" test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
Iron Mountain: Fueling Big Testing with Big Data - SiriusDecisions 2013ion interactive
油
Lets face it: marketing is in a big data bubble. Everyone is talking about data: big data, data analytics, and big data analytics. At the root of all this data mania in marketing is the very real revolution thats shaping more data-driven organizations. Big data is finally opening the door to the executive suite for a more hybrid creative-analytical method.
The key question data raises is how do we use it to not only know more about our customers, but to directly grow our business in significant ways? Iron Mountain has the answer: broadly embrace testing and controlled experimentation as the new operating system of marketing. The answer to big datas potential is big testing.
Optimization is a powerful tool that can increase performance, lower risk, and provide measurable results. Uncover the benefits of A/B and Multivariate testing in Web Analytics 101 Optimization.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
油
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
油
This document outlines conversion rate optimization (CRO) hacks and best practices for accelerating the business-to-business sales funnel. It discusses defining goals, benchmarking current website performance, and implementing an ongoing program of A/B testing changes one element at a time. Examples are provided of specific elements to test, like call-to-action buttons, headlines, pricing displays, and other design elements. Committing resources to continuous CRO is emphasized as a way to increase qualified leads and sales.
Increase Your Instance's Curb Appeal with RTP and ABMKristen Malkovich
油
The document discusses how to increase the effectiveness of account-based marketing (ABM) programs using Marketo and Salesforce. It provides steps to set up ABM scoring and reporting by (1) identifying target accounts, (2) creating an ABM program tag or workspace, (3) building an ABM scoring model in Marketo published to Salesforce, and (4) reporting using the program tag or custom fields. Real-time personalization and best practices for implementing ABM are also covered.
This document discusses experimentation and A/B testing. It provides an overview of what A/B testing is and how to effectively conduct experiments. Key points include:
- A/B testing involves comparing two variations of a webpage to see which performs better.
- To set up an experiment, you need analytics tools, a hypothesis to test, ways to create test variations, and metrics to analyze results.
- Case studies show how experiments can significantly impact goals like reducing returns or increasing signups.
- Platforms like Optimizely make experimentation easy for both technical and non-technical users.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
油
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. Well show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your apps audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
Manan Singh, VP of Optimization at LendingTree, discusses how the company drives bottom line impact through mass-scale experimentation. He explains that they prioritize the biggest opportunities for improved ROI, run quick iterative experiments to learn fast, and measure success both quantitatively and qualitatively to understand why changes work. This comprehensive approach has helped LendingTree optimize its conversion funnel as a strategic initiative, with the stock price increasing 160% this year reflecting results translated to the bottom line.
Measuring Internet marketing effectivenesspankaj kumar
油
The document discusses web site maintenance and measuring internet marketing effectiveness. It outlines the maintenance process which includes writing content, reviewing for errors, correcting issues, publishing updated content, and testing. It also discusses responsibilities in maintenance like who owns each part of the process. Measuring effectiveness is done at three levels - business, marketing, and internet marketing. Various metrics are proposed for each level like revenue, leads generated, customer satisfaction. Both online and offline methods are suggested for collecting metric data.
Considering Email Marketing integration with Omniture?bricedubosq
油
If you are a current Omniture client, and are looking to improve on your email marketing capabilities, Emailvision can provide you with a very easy integration already built in. PLUG & PLAY! The most advanced marketers are utilising these tools... maybe you should to.
Building a Growth engine (in 4 slides :-)Lyndon Wong
油
Some brief thoughts on the need for, value of and challenges with optimizing customer conversion rates using product, marketing and sales data signals.
Material touches on product-led growth, customer data platforms, personalization, and omnichannel experiences.
Conversion rate optimization of a particular website involves different strategies to try and see the best results ahead. Make the best use of different case studies belong to a particular industry to come up with the new idea and changes to increase conversions.
The document discusses web analytics and how the New Zealand Immigration Service used analytics to improve usage of their employer fact sheets page. It provides an overview of analytics, how the immigration service implemented analytics, and the results. They found that making a small incremental change by adding a splash page increased conversions of their fact sheets page from 2 to 40 per day without increasing overall site traffic. This demonstrated that small changes based on analytics can lead to significant improvements.
This document outlines the process for managing a pay per click (PPC) campaign, including campaign setup, maintenance, optimization, and features. Campaign setup involves keyword targeting, ad copy development, and client approval. Maintenance includes weekly analysis and adjustments to keywords, ads, and landing pages. Features provide campaign monitoring, reporting, comments, and a market opportunity analysis estimating click benefits at different budget levels. The process focuses on quality traffic and exact match keywords for efficient budget use.
Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely
油
Featuring speakers from The Next Web, Moz
Martijn Scheijbeler, Lead Growth, SEO & Analytics, The Next Web
Andy Nelson, Director of Growth Marketing, Moz
Khattaab Khan, Strategic Consultant, Optimizely
If youre running A/B tests consistently, youre already on the right track. But how can you take the next step and turn your testing efforts into a well-oiled growth engine that scales? Moz, charity: water, and The Next Web have all achieved tremendous success within their optimization programs and have figured out how to effectively run hundreds of experiments a year. Learn how these companies increased the impact of their testing programs by leveraging tools and processes that scale.
The document discusses a Forrester report that evaluates online testing platforms. It finds that Adobe, Maxymiser, Optimizely, and SiteSpect lead the market. Customer insights professionals are increasingly using online testing platforms to support continuous optimization practices across digital channels. Leading platforms provide capabilities for campaign management, multichannel testing, self-service functionality, enterprise services, automation, and digital intelligence to enable large-scale, continuous optimization efforts.
UiPath Automation Developer Associate Training Series 2025 - Session 8DianaGray10
油
In session 8, the final session of this series, you will learn about the Implementation Methodology Fundamentals and about additional self-paced study courses you will need to complete to finalize the courses and receive your credential.
Sugarlab AI: How Much Does an XXX AI Porn Generator Cost in 2025Sugarlab AI
油
The cost of an XXX AI porn generator in 2025 varies depending on factors like AI sophistication, subscription plans, and additional expenses. Whether you're looking for a free AI porn video generator or a premium adult AI image generator, pricing ranges from basic tools to enterprise-level solutions. This article breaks down the costs, features, and what to expect from AI-driven adult content platforms.
Java on AWS Without the Headaches - Fast Builds, Cheap Deploys, No KubernetesVictorSzoltysek
油
Java Apps on AWS Without the Headaches: Fast Builds, Cheap Deploys, No Kubernetes
Lets face it: the cloud has gotten out of hand. What used to be simpledeploying your Java apphas become a maze of slow builds, tedious deploys, and eye-watering AWS bills. But heres the thing: it doesnt have to be this way. Every minute you spend waiting on builds or wrestling with unnecessary cloud complexity is a minute youre not building the features your customers actually care about.
In this talk, Ill show you how to go from a shiny new Java app to production in under 10 minuteswith fast builds, cheap deploys, and zero downtime. Well go deep into optimizing builds with Gradle (its time to leave Maven in the dust), parallelization strategies, and smarter caching mechanics that make your CI/CD pipelines fly. From there, well review the dozen+ ways AWS lets you deploy apps and cut through the chaos to find the solutions that work best for lean, fast, cost-effective pipelines. Spoiler: ECS and EKS usually arent the answer. Oh, and Ill even show you how AI tools like AWS Bedrock can help streamline your processes further, so you can automate what should already be automatic.
This talk is for developers fed up with the cost, complexity, and friction of modern cloud setupsor those who long for the simplicity of the Heroku/Beanstalk/PCF days when deploying to the cloud wasnt a headache. Whether youre on AWS, Azure, or GCP, youll learn actionable, cloud-agnostic tips to build faster, deploy cheaper, and refocus on what matters most: delivering value to your users.
Graphs & GraphRAG - Essential Ingredients for GenAINeo4j
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Knowledge graphs are emerging as useful and often necessary for bringing Enterprise GenAI projects from PoC into production. They make GenAI more dependable, transparent and secure across a wide variety of use cases. They are also helpful in GenAI application development: providing a human-navigable view of relevant knowledge that can be queried and visualised.
This talk will share up-to-date learnings from the evolving field of knowledge graphs; why more & more organisations are using knowledge graphs to achieve GenAI successes; and practical definitions, tools, and tips for getting started.
The Rise of AI Agents-From Automation to Autonomous TechnologyImpelsys Inc.
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AI agents are more than just a buzzwordthey are transforming industries with real autonomy. Unlike traditional AI, they dont just follow commands; they think, adapt, and act independently. The future isnt just AI-enabledits AI-powered.
Presentation Session 2 -Context Grounding.pdfMukesh Kala
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This series is your gateway to understanding the WHY, HOW, and WHAT of this revolutionary technology. Over six interesting sessions, we will learn about the amazing power of agentic automation. We will give you the information and skills you need to succeed in this new era.
Recruiting Tech: A Look at Why AI is Actually OGMatt Charney
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A lot of recruiting technology vendors out there are talking about how they're offering the first ever (insert AI use case here), but turns out, everything they're selling as innovative or cutting edge has been around since Yahoo! and MySpace were category killers. Here's the receipts.
Dev Dives: Unleash the power of macOS Automation with UiPathUiPathCommunity
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Join us on March 27 to be among the first to explore UiPath innovative macOS automation capabilities.
This is a must-attend session for developers eager to unlock the full potential of automation.
This webinar will offer insights on:
How to design, debug, and run automations directly on your Mac using UiPath Studio Web and UiPath Assistant for Mac.
Well walk you through local debugging on macOS, working with native UI elements, and integrating with key tools like Excel on Mac.
This is a must-attend session for developers eager to unlock the full potential of automation.
Speakers:
Andrei Oros, Product Management Director @UiPath
SIlviu Tanasie, Senior Product Manager @UiPath
SAP Business Data Cloud: Was die neue SAP-L旦sung f端r Unternehmen und ihre Dat...IBsolution GmbH
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Inhalt:
Daten spielen f端r jede Business-Transformation eine entscheidende Rolle. Mithilfe der SAP Business Data Cloud (BDC) sind Unternehmen in der Lage, s辰mtliche Daten miteinander zu verbinden und zu harmonisieren. Die SAP BDC stellt eine Weiterentwicklung der bisherigen SAP-Datenstrategie dar - mit SAP Datasphere und der SAP Analytics Cloud (SAC) als elementaren S辰ulen. Besonders hervorzuheben: Databricks ist als OEM-Produkt in die Architektur integriert. Die SAP BDC kombiniert neue und bestehende Technologien, um Anwendern angereicherte Datenprodukte, fortschrittliche Analyse-Funktionalit辰ten und KI-gest端tzte Insights-Anwendungen bereitzustellen. Kurz gesagt: Mit SAP BDC schaffen Unternehmen eine zentrale Drehscheibe f端r ihre gesch辰ftskritischen Daten und legen die Basis f端r SAP Business AI.
In unserem Expertengespr辰ch erl辰utern Stefan Hoffmann (Head of Cross Solution Management SAP HANA & Analytics bei SAP) und Martin Eissing (Projektmanager bei IBsolution), was es mit der SAP Business Data Cloud genau auf sich hat und welche konkreten Vorteile mit dem neuen Angebot einhergehen. Auerdem zeigen sie auf, wie das erste Feedback der Kunden zur SAP BDC ausf辰llt und welche Wege Unternehmen zur SAP BDC f端hren.
Zielgruppe:
- IT-Leiter/IT-Entscheider
- Data Analysts
- Datenarchitekten
- BI-Spezialisten
- Anwender in den Fachbereichen
Agenda:
1. Was ist die SAP Business Data Cloud (BDC)?
2. Einordnung in die SAP-Datenstrategie
3. Voraussetzungen und Mehrwerte der SAP BDC
4. Architektur der SAP BDC
5. Handlungsempfehlungen f端r SAP BW-Kunden und SAP Datasphere-Kunden
6. Q&A
This presentation, delivered at Boston Code Camp 38, explores scalable multi-agent AI systems using Microsoft's AutoGen framework. It covers core concepts of AI agents, the building blocks of modern AI architectures, and how to orchestrate multi-agent collaboration using LLMs, tools, and human-in-the-loop workflows. Includes real-world use cases and implementation patterns.
Packaging your App for AppExchange Managed Vs Unmanaged.pptxmohayyudin7826
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Learn how to package your app for Salesforce AppExchange with a deep dive into managed vs. unmanaged packages. Understand the best strategies for ISV success and choosing the right approach for your app development goals.
When Platform Engineers meet SREs - The Birth of O11y-as-a-Service SuperpowersEric D. Schabell
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Monitoring the behavior of a system is essential to ensuring its long-term effectiveness. However, managing an end-to-end observability stack can feel like stepping into quicksand, without a clear plan youre risking sinking deeper into system complexities.
In this talk, well explore how combining two worldsdeveloper platforms and observabilitycan help tackle the feeling of being off the beaten cloud native path. Well discuss how to build paved paths, ensuring that adopting new developer tooling feels as seamless as possible. Further, well show how to avoid getting lost in the sea of telemetry data generated by our systems. Implementing the right strategies and centralizing data on a platform ensures both developers and SREs stay on top of things. Practical examples are used to map out creating your very own Internal Developer Platform (IDP) with observability integrated from day 1.