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marketing business business ethics banking law and operations banking ethics customer relationship management total quality management fundamentals of management principles of management management franchising corporate governance marketing mix marketing & services management strategic management strategy and process quality management tqm customer experience advertising media strategy creative strategy & advertising budget market segmentation micro environment consumer behavior macro organiztional ethics personal thics bangalore university ethics in business media advertising retail marketing 2 retail sector franchise retail marketing how to run a business principles of management 2 marketing and advertising customer relationship management 2 crm servqual service quality basic quality management quality cbcs bba bachelor of business administration osmania university syllabus ed retailing organiz role of retailers franchisee store layout service retailing retail management elton mayo taylor henry fayol customer retention customer loyalty