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Personal Information
Organization / Workplace
Kuala Lumpur, Malaysia Malaysia
Occupation
Group Head of Digital Marketing & Analytics
Industry
Advertising / Marketing / PR
About
9 years of experience in bridging the gap between Digital Marketing and Data Science. Making sure organizations data is used for digital media buying and taking data-driven decisions by applying Machine Learning. Currently heading the group digital marketing for the World's Best Low-Cost Airline. Responsible for Data Integrations & partnerships, CRM, Programmatic Buying, Search, Paid Social Media, Search Engine Optimization (SEO) and Affiliate Marketing in all the countries. Previously worked for the major search engine like Google & Yahoo! Top Skills: Digital Marketing Strategy, Data Science, C-Level Dashboards, Process Setup & Development, Team Setup & Development, Business Developm...
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