Assistant Vice President for Marketing Mindanao Region
Industry
Advertising / Marketing / PR
About
Develops and executes marketing strategies and campaigns that generate traffic and drive sales and revenue for the four (4) SM Supermalls in the Mindanao region ( Davao, Cagayan de Oro, Gen. Santos) . Directs execution of the regional strategic and tactical marketing plans and oversees local implementation of all regional and national marketing projects. Manages the regional marketing budget and responsible for the supervision and training of 15 personnel. Provide direction to advertising agencies in the development of communications strategy for new mall openings and localized campaigns.
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