This document promotes the use of online video and provides examples of how it can be used. Some key points:
- Companies that use social media and online video see increased profits and brand engagement.
- Online video viewing has grown significantly in recent years, with 69 million Americans watching online videos weekly in 2009.
- There are many ways to create and share online video, such as live streaming, web cam conversations, screencasts, slideshows, and episodic internet TV.
- Online video can be used for marketing, PR, customer education, recruiting, and more. It engages audiences and provides promotional benefits like search engine optimization.
2. Use the Tag: #nextlevelhi
Follow:
@roxannedarling
@hawaiiconventio
Presentation & Links:
barefeetstudios.com
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roxanne@barefeetstudios.com
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3. Companies using social media
make more money.
Profits Matter
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4. -15
-10
-5
0
5
10
15
20
Top 100 Brands Engagement Study
Source: Altimeter, July 2009
-6%
+5%
+10%
-11%
-2%
-4%
+4%
+18%
Wallflowers Selectives Butterflies Mavens
Revenue Growth (%) Net Margin Growth (%)
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5. fastest growing sector
most positive brand response
most emotional message
WhyVideo?
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7. 0 300 600 900 1200
734
1017
2008
2009
Growth of Video Advertising
Source: Interactive Advertising Bureau
+37%
Internet Ad Spending in $ Millions
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8. Many Choices
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Live Stream: Computer or Phone
Web Cam Conversations
Screencasts & ݺߣshows
Episodic Internet TV
Sponsor InternetVideo
8
29. Brand Positive
0%
35%
70%
31
64
5Less Same More Live Here
“Since watching BeachWalks.tv,
do you have more or less desire
to visit Hawaii?”
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35. online video with @roxannedarling
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