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OnlineVideo: StrutYour Stuff!
Roxanne Darling
photo by Shane Robinson
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Use the Tag: #nextlevelhi
Follow:
@roxannedarling
@hawaiiconventio
Presentation & Links:
barefeetstudios.com
Email Me:
roxanne@barefeetstudios.com
online video with @roxannedarling
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Companies using social media
make more money.
Profits Matter
online video with @roxannedarling
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-15
-10
-5
0
5
10
15
20
Top 100 Brands Engagement Study
Source: Altimeter, July 2009
-6%
+5%
+10%
-11%
-2%
-4%
+4%
+18%
Wallflowers Selectives Butterflies Mavens
Revenue Growth (%) Net Margin Growth (%)
online video with @roxannedarling
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fastest growing sector
most positive brand response
most emotional message
WhyVideo?
online video with @roxannedarling
5
0
7.5
15
22.5
30
7 8
12
15
18
27
2004 2004 2006 2007 2008 2009
% Watched Internet Video in Last Week
Approximately
69 Million
online video with @roxannedarling
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0 300 600 900 1200
734
1017
2008
2009
Growth of Video Advertising
Source: Interactive Advertising Bureau
+37%
Internet Ad Spending in $ Millions
online video with @roxannedarling
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Many Choices
online video with @roxannedarling
Live Stream: Computer or Phone
Web Cam Conversations
Screencasts & ݺߣshows
Episodic Internet TV
Sponsor InternetVideo
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Fast
Easy
Mobile
Go Live
online video with @roxannedarling
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chris.pirillo.com
online video with @roxannedarling
360
viewers and
he's not
home!
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online video with @roxannedarling
qik.com/rox
Video Clip at barefeetstudios.com
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online video with @roxannedarling
qik.com/peterliu47
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White House Live Stream
online video with @roxannedarling
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Fast
Easy
Convenient
Web Cam
online video with @roxannedarling
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online video with @roxannedarling
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Gary Vaynerchuck Why wait?
online video with @roxannedarling
Video Clip at barefeetstudios.com
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educational
no video camera required
Screencasts
ݺߣshows
online video with @roxannedarling
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screencastsonline.com
online video with @roxannedarling
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@equalman Social Media Revolution
online video with @roxannedarling
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not that easy
but you can play in the big leagues!
Internet TV
online video with @roxannedarling
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David Jones, Blogger vs. $4B Microchip
online video with @roxannedarling
Video Clip at barefeetstudios.com
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Johnson & Johnson
online video with @roxannedarling
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BeachWalks.tv on USS Nimitz
online video with @roxannedarling
Video Clip at barefeetstudios.com
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easy entry
learn as you go
get a built-in audience
super-powered SEO
SponsorVideo
online video with @roxannedarling
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Todd Cochrane • Blubrry.com
Photo by Hawaii
on Flickr
online video with @roxannedarling
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online video with @roxannedarling
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online video with @roxannedarling
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71% Website Conversion
online video with @roxannedarling
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Brand Positive
0%
35%
70%
31
64
5Less Same More Live Here
“Since watching BeachWalks.tv,
do you have more or less desire
to visit Hawaii?”
online video with @roxannedarling
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automated
massive
Distribution
online video with @roxannedarling
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Icons by Paul Robert Lloyd
OP Blogs
online video with @roxannedarling
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Strut = ShareJust do your thing. Share it.
Let technology work for you.
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Versatile
Useful
Affordable
Engaging
OnlineVideo:
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Education & Entertainment
Marketing & PR
Customer Service
HR & Recruiting
Change the World
Use OnlineVideo
for:
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online video with @roxannedarling
Come Join with Me
Life comes swiftly at you suddenly
Takes you by surprise
Unexpected feels so hectic
No time to decide
Leave your conflict
Leave your strife
Bring an open mind
Try your luck & roll the dice
Win more than a grand prize...
Shanghai Preservation Project
Video Clip at barefeetstudios.com
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www.BareFeetStudios.com
www.BeachWalks.tv
www.KnowHowCafe.com
Roxanne Darling
@roxannedarling
Come and Join Us!
photo by Joe Phillipson
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