Personal Information
Organization / Workplace
The Hague Area, Netherlands Netherlands
Occupation
Data driven strategies, transformation & execution services
Industry
Advertising / Marketing / PR
Website
http://www.airmiles.nlAbout
Senior e-CRM and loyalty professional.
Winner of the DDMA Dialogue Marketeer of the Year Award 2015.
Extensive marketing management experience in the airline, travel, telecommunications, retail and sports industry. Both in B2C and B2B markets. Hands-on experience in launching succesful omni-channel consumer and retail campaigns supporting brand and sales promotions in various markets. Developed and optimized loyalty programs for British Airways and Air Miles in The Netherlands. Managed CRM programs (acquisition, retention, up sell and win-back) in various sectors and markets. Experience with customer journey and customer satisfaction research programs that monitor the customer experien...
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