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The Entrepreneur

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The document discusses an entrepreneur and salesperson who runs a print and promotional company called Mark X. It summarizes the company's offerings such as apparel, boxes, direct mail, and digital printing. It also discusses who the company sells to, including large organizations. The entrepreneur explains what makes the company different by eliminating costs through small overhead and negotiations. Challenges mentioned include finding good staff and prioritizing short and long-term goals. The future of the industry is said to involve more innovative products and quicker turnarounds, with an emphasis on embracing new technologies.

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The Entrepreneur and the Sales Guy
My Definition of an Entrepreneur People have great ideas all the time but they dont always act on them and they DONT SELL THEM An entrepreneur has an idea and a vision and he sells himself on it acts on it and sells that idea and vision to others.
What do I sell Mark X is a One Stop Shop for all your print and promotional needs -- done cost effectively and creatively We are a production agency If its out there we have printed on it.
What makes us different We eliminate cost and negotiate pricing Every Manufacturer buys something from somebody else and marks it up in their production We have small overhead and can make that markup smaller We leverage technology to minimize costs such as data entry, workflow or RFQ processes
Who do I sell to Our marketplace Any Mid to Large organization-- Current clients include Sony Playstation Pedigree Dog food Wells Fargo A number of politicians Union Bank of California SJSU Flemings Steakhouse Friendfinder Littler Mendelson EspnZone Jackson Lewis Home Depot Events Washington Wizards A number of Ad Agencies Washington Capitals Pennwell Wedding Channel
Products Apparel Plush toys Boxes Pens Direct Mail Mugs Brochures Stationary CDs DVD Magazines Flags Digital Printing Gift cards Fulfillment Packaging Pop Displays Tickets Employee Recognition Gifts AND the list goes on
How I got here Travelled around the world opening up restaurants for a chain
To the US of A Moved to the US importing African Furniture Then Joined the Dot Com revolution at iPrint.com Went IPO went dot com to dot gone Started Mark X Marketing Execution Solution
Biggest Challenges Finding good staff Great sales people with relationships Knowledgeable production staff who work cross discipline Prioritizing Short term versus long term Taking the time off
Things I should have done or avoided Get everything in writing Get VC money Dont hire family Lock in relationships sooner Moved to better cost area sooner Spent the money on the systems sooner
Where is our market going Clients and Suppliers Clients need more innovative products from mail pieces to packaging items that break through the clutter more one to one basis with client Clients want quicker turn around Suppliers are having to reevaluate production methods with tighter margins and quicker turns Overseas sourcing is critical
Embracing technology Use web 2.0 tools Linkedin Facebook Twitter Skype Oovoo IMs Podcasts / Blogs Better web sites with better ordering RFQ and Wokflow system not only ERP systems for large companies Integration with clients and suppliers
What we hope for in New Hanover Great Venues like this Better government More Entrepreneurial events More Networking Thank you all for attending and the opportunity to speak

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The Entrepreneur

  • 1. The Entrepreneur and the Sales Guy
  • 2. My Definition of an Entrepreneur People have great ideas all the time but they dont always act on them and they DONT SELL THEM An entrepreneur has an idea and a vision and he sells himself on it acts on it and sells that idea and vision to others.
  • 3. What do I sell Mark X is a One Stop Shop for all your print and promotional needs -- done cost effectively and creatively We are a production agency If its out there we have printed on it.
  • 4. What makes us different We eliminate cost and negotiate pricing Every Manufacturer buys something from somebody else and marks it up in their production We have small overhead and can make that markup smaller We leverage technology to minimize costs such as data entry, workflow or RFQ processes
  • 5. Who do I sell to Our marketplace Any Mid to Large organization-- Current clients include Sony Playstation Pedigree Dog food Wells Fargo A number of politicians Union Bank of California SJSU Flemings Steakhouse Friendfinder Littler Mendelson EspnZone Jackson Lewis Home Depot Events Washington Wizards A number of Ad Agencies Washington Capitals Pennwell Wedding Channel
  • 6. Products Apparel Plush toys Boxes Pens Direct Mail Mugs Brochures Stationary CDs DVD Magazines Flags Digital Printing Gift cards Fulfillment Packaging Pop Displays Tickets Employee Recognition Gifts AND the list goes on
  • 7. How I got here Travelled around the world opening up restaurants for a chain
  • 8. To the US of A Moved to the US importing African Furniture Then Joined the Dot Com revolution at iPrint.com Went IPO went dot com to dot gone Started Mark X Marketing Execution Solution
  • 9. Biggest Challenges Finding good staff Great sales people with relationships Knowledgeable production staff who work cross discipline Prioritizing Short term versus long term Taking the time off
  • 10. Things I should have done or avoided Get everything in writing Get VC money Dont hire family Lock in relationships sooner Moved to better cost area sooner Spent the money on the systems sooner
  • 11. Where is our market going Clients and Suppliers Clients need more innovative products from mail pieces to packaging items that break through the clutter more one to one basis with client Clients want quicker turn around Suppliers are having to reevaluate production methods with tighter margins and quicker turns Overseas sourcing is critical
  • 12. Embracing technology Use web 2.0 tools Linkedin Facebook Twitter Skype Oovoo IMs Podcasts / Blogs Better web sites with better ordering RFQ and Wokflow system not only ERP systems for large companies Integration with clients and suppliers
  • 13. What we hope for in New Hanover Great Venues like this Better government More Entrepreneurial events More Networking Thank you all for attending and the opportunity to speak