Personal Information
Organization / Workplace
Downingtown, Pennsylvania United States
Occupation
Director of Marketing
Industry
Advertising / Marketing / PR
About
Senior marketing executive and strategist with over 15 yrs experience. Currently I serve as Marketing Director for Poptent, a B2B technology startup. My responsibilities include the development and execution of strategic marketing programs for both existing and new products launches, go-to-market strategies, product positioning, brand architecture, and competitive intelligence. I spearheaded Poptent’s demand generation marketing program including all inbound and outbound marketing efforts, database and email marketing, paid search marketing, content syndication, events, social media, and automated marketing programs. I have worked in both traditional and digital agency settings.
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