National Positions Overview
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Search engine optimization (SEO) involves making websites search engine-friendly and relevant for search engines and users. The goal is to optimize a site's position in organic search results based on keywords. SEO improves traffic volume and quality by focusing on keywords, on-site changes like titles and links, content generation, and developing relevant inbound links.
National Positions Overview
- 2. What Is SEO Search Engine Optimization is the process of: − getting your website search engine friendly. − making a site and its content highly relevant for both search engines and searchers. − optimizing your position in a search engine’s natural listings based on key words and phrases. − Improving the volume and quality of traffic to your web site
- 3. SEO Overview Search Engine Market Share Feb 09 – Jun 09 www.statowl.com
- 4. SEO Overview The Statistics • 80% of searches start with a search engine, not a corporate website. SMX 2008 • 80% of online searchers prefer to click on a natural listing instead of a paid advertisement. • 90% of online searchers will not go beyond the 1 st page of results. • 90% of online searches do not include a company name
- 5. SEO Overview Click Thru Behaviour
- 6. SEO Overview Thermal Mapping
- 7. Who We Are • One of the fastest growing Internet Ad Agencies in America • Over 400 people worldwide • Offices in Los Angeles, India, Australia and South Africa • Top ranked SEO Company on Google • A 97% client retention rate • Accredited Google optimization partner
- 8. How We Do It Keyword Selection Onsite Changes Content Generation Linking Strategy
- 9. 1. Keyword Selection Keywords are phrases that you want your site to be found under Keywords are typically 2 – 5 words long Finding keyword Phrases – Words people will use to find your product – Problems that prospective customers want to solve – Keyword tags on competitor website
- 10. 2. Onsite Changes • URL Masking • Page Titles • Meta Tags • Internal Linking • Site map creation • XML Sitemap submission
- 11. 3. Content Generation • 500 – 800 word articles specially written for each keyword • Articles written especially for search engines
- 12. 4. Linking Strategy • 3 – way linking • Directories • Average 100 links per month per technician
- 13. 5. Monitoring • Google Analytics • Monitor changes • Adjust campaign as needed
- 14. Ethical SEO National Positions only uses ethical Search engine positioning and Internet marketing services to increase your website visibility and improve your conversion rate. We do not perform any activities that will get your site blacklisted, banned or penalized on Google or any of the other major search engines. In addition we do not use cloaking, doorway pages, micro sites, keyword stuffing, hidden text, external landing pages, link farms, temporary bought links, or black hat techniques of any kind.
- 15. Value Proposition • No long term commitment • Unique content for each keyword • Guaranteed quality inbound links every month • Best customer service in the industry • A 97% client retention rate • A company with a proven track record
- 16. Aggressive Project Plan • Keywords finalized in first 48 hours • Linking begins immediately • Baseline report run right after keywords are finalized • Onsite programming 7 days after keywords finalized • Content assigned to writers • Reporting every 2 weeks