With a background in anthropology, I'm inherently nosy. I dig deep for insights; to have long-lasting strategic impact, I deploy the expertise and ethnographic skills of cultural research to 鈥榯ranslate鈥� consumer thinking, finding culturally appropriate and commercially beneficial solutions. It's my aim to make insights come to life- in context, not in captivity.
My research interests stretch widely: from online co-creation communities, to semiotics, ethnography, and at-home immersions. With extensive regional & international exposure, my work stems across both developed and emerging markets, working with a range of demographics, with exposure to a wide range of clients across FMCG, phar...
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