Marketing and Innovation R&D consultant for the Creative and Cultural industries, Participated in projects with Hybrida, Universal Entertainment, Sony Music, Hyperlab, Ogylvy & Mather and IMV. I made my first projects in Landor and VW Gedas NA. As researcher the main topics treated are around creativity and innovation founded in genealogical hermeneutic and critical thinking as a methodological process for exposing paradigm and Idea generation. PhD project is centred in the subjective conditions for creative thinking. The postgraduate research in MPhil Culture had as the main objective the Nature of creation based on Rhetoric as a technology for poietic thinking. Academic in "Consumer C...
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