More than 20 years of international experience in insights, analytics and marketing strategy in FMCG, Web-Internet and Mobile Technology with leading global brands 鈥� ACNielsen, Ipsos, Unilever, Wanadoo (now Orange), Coca-Cola, Sony Ericsson and Sony Mobile. Creating and managing insights, analytics & Intelligence teams at local, regional and global level, designing and implementing new insights/intelligence tools, support R&D and marketing processes in all stages 鈥� from idea generation/product development to KPI definition and monitoring -, providing strategic analyses on consumers/markets/competitors to senior management.
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