Holistic SEO with TYPO3
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If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!
Holistic SEO with TYPO3
- 1. SEO WITH TYPO3 TYPO3 Conference 2018 Richard Haeser MaxServ Lead TYPO3 SEO Initiative 1
- 2. 2 HI!
- 3. Introduction Hello! 3 Richard Haeser Development lead at MaxServ From the Netherlands 18 years of experience in PHP development 8 years of experience in TYPO3 development Lead TYPO3 SEO initiative Married with 2 kids
- 4. Introduction MaxServ 4 TYPO3 Agency Solution Partner and TYPO3 Gold Member
- 7. Search Engine Optimization What is SEO? 7 Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid resultsoften referred to as "natural", "organic", or "earned" results. - Source: Wikipedia
- 8. Search Engine Optimization SEO is not a trick! 8 Hidden text? Dont waste time on that! Text only for Google? Why? Use our keyword in every line? Dont do that! You cant fool Google!
- 9. Google Yahoo! bing Baidu 92.3% 2.51% 2.28% 0.85% Search Engine Optimization Google Source: statcounter.com Why do I only talk about Google? This is why! 9
- 10. Search Engine Optimization Google 10 Each year, Google changes its search algorithm around 500600 times! You can not survive those updates with tricks! Do it the right way!
- 12. Search Engine Optimization Holistic SEO? 12 Holistic SEO is to focus on all aspects of website optimization in order to be the best result - Source: Yoast
- 13. Search Engine Optimization Holistic SEO? 13 Good technical SEO Writing quality content Great User Experience Keeping your site secure To keep ranking well in Google, you should use a holistic SEO approach!
- 14. Search Engine Optimization Holistic SEO? 14 Good technical SEO Writing quality content Great User Experience Keeping your site secure To keep ranking well in Google, you should use a holistic SEO approach!
- 16. Technical SEO TYPO3 SEO 16 Technical SEO with TYPO3? No problem! A lot of extensions are available in the extension repository. Currently 53 extensions for SEO.
- 17. Technical SEO TYPO3 SEO Initiative 17 A group of TYPO3 and SEO enthusiasts. Richard Haeser Lead / developer Joost de Valk SEO expert Riny van Tiggelen Developer Kevin Appelt Developer
- 18. Technical SEO Technical SEO in core! 18 Title tags Meta description / OpenGraph / Twitter cards Canonical tags hreflang XML Sitemap
- 20. Quality content What is quality content? 20 Keyword strategy Copywriting Site structure
- 21. Quality content What is quality content? 21 Keyword strategy Copywriting Site structure
- 22. Quality content Yoast SEO for TYPO3 22 Focus keyword analysis Readability analysis Snippet preview Social share optimization Cornerstone content Helping editors writing high quality content.
- 23. Quality content Yoast SEO for TYPO3: some stats 23 4.000+ Number of installations last 30 days 23+ Number of contributors 23 Releases 36k+ Number of installations
- 24. Quality content Yoast SEO Premium for TYPO3 24 Want more? Yoast SEO Premium for TYPO3
- 25. Quality content Yoast SEO for TYPO3 Premium 25 Up to 5 focus keywords can be analysed Keyword insights Orphaned content Near future: internal linking suggestions
- 26. 26 DEMO TIME
- 27. Quality content Yoast SEO Premium for TYPO3 27 Order now! From: 499 ,- Now: 374,25 Including 1 year free updates and 24/7 support. As a T3CON visitor you can profit from 25% discount. Valid until November 13, 2018. Go to https://yoast.com/typo3-extensions-seo/ and use this discount code: TYPO3SEO-25% 25%discount
- 28. 28 FUTURE
- 29. Future TYPO3 CMS 10LTS 29 Schema.org integration? Dashboards? To be honest: we have to decide!
- 30. Future Yoast SEO for TYPO3 30 Support for 8LTS and 9LTS * Full page analysis * Breadcrumbs Setup wizard RTE integrations * Already available
- 31. Future Yoast SEO Premium for TYPO3 31 Internal linking suggestions Social previews Synonyms And more
- 32. 32 WANT TO SCORE IN GOOGLE? DO IT THE HOLISTIC WAY!
- 33. Holistic SEO Want to learn more about holistic SEO? 33 Basic SEO training by Yoast https://yoast.com/academy/basic-seo-training/ Get practical tips to implement at once Covers all aspects of SEO
- 34. 34 Richard Haeser Development Lead @ MaxServ richard@maxserv.com www.maxserv.com @haassie82 / @maxserv www.richardhaeser.com QUESTIONS? 25% discount Yoast SEO Premium for TYPO3 https://yoast.com/typo3-extensions-seo/ Discount-code: TYPO3SEO-25% Special offer