As a 15-year veteran of hi-tech marketing, I've been employing instructional design principles to 鈥渕ake technology make sense鈥� for global audiences buying complex technologies. Thus I've focused on the development of marketing content that's engineered to engage customer rapport. Since 1996, I've methodically engineered rational marcom solutions which intuitively engage customer interest - yielding exceptional results in demand and lead generation and corporate valuation.
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