What Can Brands Learn From Bumper Stickers
2 likes442 views
The document discusses lessons that brands can learn from bumper stickers. It suggests that brands challenge conventions through their actions, not just words. They should create movements by telling personal stories that respect others, embrace technology, and treat everyone equally with an optimistic yet relaxed tone of voice that distills complex ideas into simple, pithy messages like bumper stickers.
What Can Brands Learn From Bumper Stickers
- 1. what can brands learn from bumper stickers? Waffle+ Knickers
- 2. nothing*
- 3. ( ) stickiness durability perspective nothing* tone of voice pithiness democratic
- 7. *do good
- 10. *be polite
- 11. *tell stories
- 12. *be personal
- 14. *treat all as equal
- 15. *act young
- 16. * Id rather be killing Zombies
- 17. *be optimistic
- 18. *have a vision
- 19. *relax