Personal Information
Organization / Workplace
Erie, Pennsylvania Area US
Occupation
Director of Audience Development Strategy and Technology
Industry
Writing / Publishing
Website
http://www.goerie.comAbout
We have strategically positioned Audience Development in the center of the enterprise to work with each business unit and their unique relationship to our audience. In advertising it includes segmentation of advertiser’s customers so business development can build custom ad packages. Editorial is embarking on utilizing the new API tool to give them better insight on what content resonates with our audience and we will utilize RAM testing for print to round out that analysis. In audience development we utilize segmentation to understand who our audience is and their behavior to target our marketing efforts.
A 28 year veteran of the newspaper business Rich has been a leader from the e...
Contact Details